Monday, December 8, 2014

Guard Your Online Reputation

Online Reputation Can Come and Go With Reviews – You Need A Plan


Your reputation’s online, even if your business isn’t. Take control of how the online world views your organization, and protect your financial assets. Before the Internet connected the whole planet, your business reputation was something which you built, certainly not managed. Fallout in the customer complaints a person couldn’t fix has been of limited range. Today, the Internet acts a lens that magnifies each blemish, perceived insult as well as mistake—and then broadcasts it as a bullhorn.


Consumers choose the internet to analyze practically everything before they buy, and even one raging blistering review on Yelp can out viral and undo-options, everything you’ve worked to attain. Worse, its affects could haunt your financial well being for years. Taking care of your online reputation can be something you can’t afford not to do.


 


What’s In Your Online Reputation Report


Look at this. Blogs, forums and numerous review sites will give consumers a robust voice about your online reputation, which seriously isn’t a bad thing per se. But they also can attract commenter’s as well as reviewers who could possibly be acting at the behest of your competitors. Unless you try really hard to monitor and manage your business reputation, you allow other people to step in as well as tell only their side of the story. And more often than not, it’s a negative light they’re shining on you.


In an article on Small company Computing, Michael Zammuto, chief executive of Brand. com, offers small businesses advice on how you can protect their online reputation.


 


Don’t Disregard the Internet – It’s Your Online Reputation That’s At Stake


Online research is king, and small businesses simply don’t recognize its impact on clients when they find your online reputation. Even a business containing nothing about the online world can discover its reputation smeared throughout the Internet. Your business may well not rely on the internet, but your clients—and the competitors—go online. Exactly what are they saying concerning you?


The first step is to do some online research on your own. Google yourself, both your name and your company’s name to find out what comes upward. Chances are you’ll be surprised in the results.


 


Know What You Can Control With Your Online Reputation


Focus on enhancing your ranking in Google Maps search engine results. Work on gathering more positive reviews from your clients, post articles using informative, useful content that helps your clients. Share your expertise and get yourself a trusted resource on your clients. It usually takes a bit more time, but the results will probably be worth your energy.


If you decide to hire a reputation marketing company, do your research on the company and of course do read their reviews.  Make sure they’re using legitimate practices and are NOT writing fake reviews.  Using false or made-up reviews will only come back to haunt you more than negative reviews themselves.


 


Do You Know Your Online Reputation? CLICK HERE to Know What People Are Saying About.



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