Tuesday, December 2, 2014

Business Reputation Building Blocks

Business Reputation Building The Right Strategy For Your Company


A thorough Business Reputation Online marketing strategy starts with knowing your reputation online.  Doing a live search in Google for your company name + your city should give you a good start of what potential customers are seeing when they search for your information.

Review and reputation building is considered to be the single most significant internet marketing factor for local companies in 2013 and beyond.

Recent tests by prominent “bird-watchers” such as for example Neilsen Ratings have indicated that over 70% of people looking to get goods or services from local business are embracing the web to find reviews left by previous customers. That’s an astounding figure and something that can’t be ignored. (see Neilsen Trust Stats -at top)


buyers trust online reviews

Probably the most successful companies in the months and years ahead will realize this and take action. Why? Well, your business reputation is similar to the building blocks of your house. You’ll want an extremely strong foundation to be able to build all of those other components of your house. Otherwise, without proper management, monitoring and development, your property is destined to crumble or, at least lead to major issues in the years ahead.


Business Reputation Online Cannot Wait – The Early Bird Catches The Worm!


To avoid issues or catastrophe together with your business reputation there has to be an actionable plan developed and followed. Exactly like building the physical parts your property. There need to be plans that can form a blueprint of the way the “house” is usually to be constructed and should be accompanied by professional builders.

This calls for professional engineers which are experts in assuring your “house” will soon be quite strong and built precisely to ensure it’ll protect you and withstand the test of time. Building & Marketing your company reputation involves exactly the same maxims. An agenda has to be custom built to fit your existing business and people steps designed in the master plan must be performed by professional people who understand what they’re doing.


4 Kinds of Business Reputations


– Bad Reputation


- No Reputation


- Fair to Good Reputation


– 5 Star Reputation

As previously mentioned early in the day, the strong foundation is the business reputation. All those Glowing 5 Star Reviews! Building & managing that reputation is much like the installation and electric of  the house. “Open house” for your entire family and friends to exhibit that magnificent home is much like the ”Marketing” part of your reputation. With the exception of one huge difference…“open house” is just a one-time event. It comes plus it goes. The marketing of one’s business reputation is on auto-pilot 24/7 – 365 days of the season!  Those “Glowing 5 Star Reviews” are on “permanent display. ” It’s like having “an army of promoters on auto-pilot! ”


And, if you were to think you’re OKAY because you don’t have any Reviews… reconsider that thought. Having no reviews is much like screaming at people that you’re a brand new business, you’ve gone out of business or you don’t have extremely little clients! No acceptable image for almost any business.


You say you have a great reputation? Well this could shock you but…. “you are merely one customer far from having a poor reputation”. Why you say? Because review internet sites and local business directories display the most up-to-date reviews towards the top of the review results. Therefore although there might be 9 great reviews just beneath that bad one, guess what type will stick inside their mind? Your reputation has to be monitored and massaged constantly. Business reputation  is the heart of any company!  Get started on yours TODAY!



google, internet marketing, marketing strategy

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