Online Reputation Management Strategies, Here Are The Top 3:
- Key number one to successful online reputation management is using the right tools.
There is perhaps no reputation management strategy than prevention, and a very powerful way to nip detrimental gossip in the bud is to monitor the web closely for anything and everything people are saying about your business. There are a number of tools out there that exist to help you monitor your online reputation. No one tool can monitor every single online outlet. However, you can use monitoring services or make use of free tools like social media tracking tools like Hootsuite and Social mention, as well as web monitoring tools like Google Alerts and blog monitoring tools like Blog Pulse to help you get a better start to your online reputation management.
Key number 2 to your Online Reputation Management is to identify the influencers.
Influencers are big names that have a strong pull in the virtual realm. Names like Google, Yahoo, Bing, are huge search engines that thousands of people use every single day. You may also see celebrity endorsers with huge Twitter followings, popular bloggers, or industry experts with major websites. Use your best monitoring tools to identify who the influencers are when it comes to your online reputation management system. You’ll most likely find your top influencers are your very own customers leaving reviews online at places like Yelp, CitySearch & Angie’s List and other local review sites. Great! So how do you do this? Stay updated about current information that comes up when you type in your company name plus your city in a search engine so that you’re able to find exactly what potential customers are also seeing.
Key number three to get off to the right start for your online reputation management be sure to ask for reviews.
Customer reviews are one of the best ways you can garner attention from new customers, and grow the loyalty of existing customers. Ask your satisfied customers to post reviews on review sites like Yelp, Foursquare, and Google+ Local.
- DISCLAIMER: Online Reputation Management has now been replaced by Reputation Marketing. Reputation Management is solely MONITORING of an online reputation in a reactive form, especially through slower methods like “Negative SEO”, “Brand Recovery” and “Review Monitoring”. Reputation Marketing is collecting, filtering out (4-Star and below) reviews, posting those reviews to Google, Yelp, Bing, Yahoo and then marketing those reviews BEFORE/AFTER negative reviews happen and covering bad online reviews with lots of positive reviews (while still responding to the negative review like Reputation Management).
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