Friday, October 31, 2014

Join Us For Our Upcoming Live Event - Online Reviews Go Viral

Online Reviews Go Viral:


“The Biggest Thing To Happen Since Social Media!”


 


You may not know this but, Google just bought up review-power house, Zagat, and Google is now REQUIRING ZAGAT TO REVIEW EVERY SINGLE BUSINESS through their customer reviews online! And as your reviews online continue to grow more and more from the use of mobile devices, social media, and review sites like Google, Yelp and TripAdvisor showing your guests what others have experienced with you. It becomes vital to stay up to date and on top of your reviews online. Sadly, having a 5-star rating on one site, like TripAdvisor, is NOT enough anymore. Your Bed and Breakfast MUST now have a 5-Star rating on ALL the TOP DIRECTORIES to be seen as the premiere bed and breakfast in the area. Because as we’ll show you, TripAdvisor isn’t the first place guests start looking to find you. So, to be seen as credible online, having a strategy to maintain your 5-Star Reputation is an absolute must have! Let us show you how you can do it…at our LIVE EVENT!


 


Online Reviews Go Viral


What Every B&B MUST Now Know To Be Rated 5 Stars On Google, TripAdvisor & Yelp


  


  • · Date: This Tuesday and the following Wednesday

  • · Price: NO-COST

  • · Time: 10:00AM to 1:00PM (45 min.)

  • · Where: ONLINE – So join our live webinar event in just ONE CLICK on your computer from the comfort of your home or office.

  • · Speakers: The founder of Overdrive Strategies, Zachary Miller, will be giving the presentation. He’ll be showing you how-to implement the same strategies; he uses to make sure his clients are seen as the market leaders with an incredible 5-Star reputation online.

Register Now!


 


In This Webinar, Online Reviews Go Viral, You’ll Learn . . .


1. One Proven technique that will instantly drive new and highly qualified guests to your B&B Automatically. (It’s worth attending our free event even for this information alone!)


2. The secret to effortlessly building undeniably loyal guest relationships. (We’ll show you how to use FREE online resources to serve your guests in completely new ways!)


3. How to develop a strategy to ensure your reservations stay full all year round (We’ve got practical ideas for dramatically increasing reservation rates for you!)


4. Four ways to suddenly increase revenue, improve guest’s satisfaction, and boost your staff’s productivity by over 20% — all within 90 days! (This isn’t hype or overpromise. We’ll show you how you can actually do it!)


5. Learn a SINGLE 10-minute change that will add another $5,000 to your bottom line this year… (If you implement this one tip, your B&B will certainly buzz with new guests ALL year!)


 


Want To Learn More? Visit www.OverdriveStrategies.com/MoreInfo


THE EVENT IS FREE TO ATTEND. THE TRAINING IS FREE. THE STRATEGIES WE SHOW YOU ARE FREE. Attend and get these special gifts:


Gift #1:.Our new one-of-a-kind reputation monitoring system ($495 Value) has just launched! We’re giving every attendee UNLIMITED LIFETIME ACCESS at NO-COST allowing you to easily monitor any online reviews about you, so you can respond back within minutes of a review being posted.


Gift #2: As an added bonus, all attendees will receive $100 into your Google AdWords Account which gets reservations the same day the ad goes live! (A great thing to have when you’re in a pinch to fill up a room!)


PS: We’re finally revealing it all! Learn the same proven strategies we use for our own clients and secure their 5-Star reputations!


Register for Online Reviews Go Viral


We’ll See You There!


Sasha Miller & Zachary Miller

888-808-3898

Overdrive Strategies

3450 Palencia Drive

Tampa, FL 33618

 


5 Star Reputation, local businesses, marketing strategy, Online Reputation Management, reputation, reputation management, Reputation Marketing, search engines

Join Us For Our Upcoming Live Event - Online Reviews Go Viral

Online Reviews Go Viral:


“The Biggest Thing To Happen Since Social Media!”


 


You may not know this but, Google just bought up review-power house, Zagat, and Google is now REQUIRING ZAGAT TO REVIEW EVERY SINGLE BUSINESS through their customer reviews online! And as your reviews online continue to grow more and more from the use of mobile devices, social media, and review sites like Google, Yelp and TripAdvisor showing your guests what others have experienced with you. It becomes vital to stay up to date and on top of your reviews online. Sadly, having a 5-star rating on one site, like TripAdvisor, is NOT enough anymore. Your Bed and Breakfast MUST now have a 5-Star rating on ALL the TOP DIRECTORIES to be seen as the premiere bed and breakfast in the area. Because as we’ll show you, TripAdvisor isn’t the first place guests start looking to find you. So, to be seen as credible online, having a strategy to maintain your 5-Star Reputation is an absolute must have! Let us show you how you can do it…at our LIVE EVENT!


 


Online Reviews Go Viral


What Every B&B MUST Now Know To Be Rated 5 Stars On Google, TripAdvisor & Yelp


  


  • · Date: This Tuesday and the following Wednesday

  • · Price: NO-COST

  • · Time: 10:00AM to 1:00PM (45 min.)

  • · Where: ONLINE – So join our live webinar event in just ONE CLICK on your computer from the comfort of your home or office.

  • · Speakers: The founder of Overdrive Strategies, Zachary Miller, will be giving the presentation. He’ll be showing you how-to implement the same strategies; he uses to make sure his clients are seen as the market leaders with an incredible 5-Star reputation online.

Register Now!


 


In This Webinar, Online Reviews Go Viral, You’ll Learn . . .


1. One Proven technique that will instantly drive new and highly qualified guests to your B&B Automatically. (It’s worth attending our free event even for this information alone!)


2. The secret to effortlessly building undeniably loyal guest relationships. (We’ll show you how to use FREE online resources to serve your guests in completely new ways!)


3. How to develop a strategy to ensure your reservations stay full all year round (We’ve got practical ideas for dramatically increasing reservation rates for you!)


4. Four ways to suddenly increase revenue, improve guest’s satisfaction, and boost your staff’s productivity by over 20% — all within 90 days! (This isn’t hype or overpromise. We’ll show you how you can actually do it!)


5. Learn a SINGLE 10-minute change that will add another $5,000 to your bottom line this year… (If you implement this one tip, your B&B will certainly buzz with new guests ALL year!)


 


Want To Learn More? Visit www.OverdriveStrategies.com/MoreInfo


THE EVENT IS FREE TO ATTEND. THE TRAINING IS FREE. THE STRATEGIES WE SHOW YOU ARE FREE. Attend and get these special gifts:


Gift #1:.Our new one-of-a-kind reputation monitoring system ($495 Value) has just launched! We’re giving every attendee UNLIMITED LIFETIME ACCESS at NO-COST allowing you to easily monitor any online reviews about you, so you can respond back within minutes of a review being posted.


Gift #2: As an added bonus, all attendees will receive $100 into your Google AdWords Account which gets reservations the same day the ad goes live! (A great thing to have when you’re in a pinch to fill up a room!)


PS: We’re finally revealing it all! Learn the same proven strategies we use for our own clients and secure their 5-Star reputations!


Register for Online Reviews Go Viral


We’ll See You There!


Sasha Miller & Zachary Miller

888-808-3898

Overdrive Strategies

3450 Palencia Drive

Tampa, FL 33618

 


5 Star Reputation, local businesses, marketing strategy, Online Reputation Management, reputation, reputation management, Reputation Marketing, search engines

Auto Dealer Reputation Management - Setting Expectations

Every dealership understands how important their company’s reputation is and you give your very best to shield unfavourable feedback. But what happens when even your very best efforts at maintaining a strong reputation are simply not enough?


When it comes to auto dealer reputation management, many dealers mistakenly believe hiring a Reputation Management or automotive consulting company will erase months worth of unflattering reviews from their review network sites without any effort on their end. None the less, I must tell you, that is a great misconception about automotive reputation management companies offering such solutions.


The fact remains, anyone who informs you they are able to remove all  your bad reviews and fill your dealerships listings with nothing but 5 star reviews is either lying to you or potentially committing illegal acts, which may ultimately harm your credibility. Reviews must be earned organically by training your staff on the real value of providing extraordinary customer service to every person while also using proactive review gathering methods like Text-2-Review that make it easy and fast for customers to leave reviews.


When dealerships find themselves unprepared after they discover bad reviews online, they look for specialized help from auto dealer reputation management or people like myself, to help improve their situations.


Probably the most challenging component of automotive reputation management is getting the dealers to recognize there is absolutely no magic wand to make the negative reviews disappear.  I teach them proactive solutions like gathering more good reviews to push down the bad ones  – it’s the only ethical way. Besides, even if I had the capability to remove negative reviews, that doesn’t solve the underlying issue that’s causing the negative reviews in the first place.


A dealerships reputation online is the direct link of how well they listen and engage with their customers. It’s true – not absolutely all reviews accurately reflect the specific circumstances of the corporation, but 91% of prospects read reviews they find on the internet and base their purchasing decisions on those reviews.


Customers take time to publish lengthy reviews, in line with the experience they’d at your store and with staff members – and yes a lot of times they’re based on emotion rather than accurate facts. The important thing should be to not get defensive. So a part of my job must be to help clarify the valid points created by the customers, particularly if recurring comments are demonstrably not getting addressed in-store.


Its imperative that you recognize that the customer took precious time out from the busy day to supply feedback that one could to work well with to boost your entire organization.


Some dealers choose to begin to use an auto dealer reputation management company to deal with or respond back to their reviews. Most of them want to invest in the problem but believe selling cars is more important. Reasonable so, but there aren’t many car buyers out there now that don’t Google a dealership before buying a car, so it’s critical to actively engage your on line visitors and make sure your online reputation is taken care of.


No matter how much money you pay – no reputation system in the world will likely turn your local store into a 5 star dealership. If you insist on getting good results – you’ll need to position yourself as the market leader and put in a little effort.


Overdrive Strategies offers custom approaches for auto dealer reputation management by assisting dealerships with proactive solutions in your case & your staff to make & maintain a fantastic well-rounded reputation.


Anyone who genuinely wants to grow their reputation and still sell cars every single day might wish to start using a reputation service to better manage their time. Just bear in mind they’re there to you’re your dealership improve – they cannot take care of your customers for you.


Any store that simply sits back and waits for 5 star reviews without emphasizing their customers & feedback, will undoubtedly be left behind in 2014.  You must be proactive to generate a 5-star reputation. That requires a little effort & determination in your part.


Customer care is the solution to selling more cars this year – social engagement & responding to feedback will be the ways to make it happen!


Common recurring complaints are always a fantastic indicator you have what to improve upon. Ignoring your on line visitors feedback only hurt you in the end and allow more bad reviews. Own up, take full action for your online reputation, have the whole staffs support with this topic, and use an automotive consulting company to be your go-to to improve you automotive marketing efforts. It all starts with YOU!




Auto Dealer Reputation Management - Setting Expectations

Wednesday, October 29, 2014

Successful Search Engine Marketing is a Puzzle - Got All the Essential Pieces?

Optimizing your website for search engines is a fairly difficult task. But like any other, it can be divided into a number of doable tasks in order to simplify the process. In order for your website to be favored by search engines, you will need the help of a Tampa SEO company. These professionals will look into every aspect of your website that affects its ranking and do all it takes to prepare it for search engines. Here are a number of things that need to be done for successful search engine marketing.


Proper keyword research


First, your website needs to be centered on the right keywords. Keywords on web pages help you to target the right customers. You can’t target a keyword or phrase that is unrelated to your business. You’ll end up driving the wrong people to your site. There are a number of keyword research tools that make the work easier for website owners. However, smart keyword research involves finding a practical list of words and phrases people use when looking for your business or product online.


Proper Use of Keywords


Tampa SEO doesn’t stop when you find the right keywords, you need to understand how and where to use them. As soon as you identify appropriate keywords for your website, the next step is to place them strategically at various points of the site. First, you need to have keywords in the body of the page itself and then place them in the Meta tags too. However, don’t stuff keywords everywhere on the page and in every sentence. There are keyword positioning and placement rules that must be followed.


Proper Internal Linking


Another important strategy in Tampa SEO is internal linking. You need to link to everything because people may visit your site from any page. Not everyone will start from the home page so it’s important to make sure there are links to important pages on the site like the contact us page and home page. Also make sure there are internal links on the body of the text in each page. For instance, when writing a blog post, place a link to a related post or directing users to a page with information that they’d love to read. This not only gives users a quicker navigation system but also enhances the bounce rate of your site which helps to boost search rankings.


Effective Link Building Techniques


If you hire a company to provide local SEO services, make sure you understand what link building is and what kind of link building they’ll be doing for you.  Many SEO companies do semi-automated link building as a default for most packages. Although this is a “frowned-upon approach” (and one that we do not recommend as a long-term strategy), the fact of the matter is, many SMBs simply can’t afford to shell out $1,000-10,000 a month for manual link building.  Manual link building requires much more time and resources to effectively create user-based content and reach out to top industry influencers to build strong long-lasting relationships as a network. Typically an SEO expert will charge $100-150 per hour for manual link building, which is why these services can get so costly. Moz recently had a link building survey covering everything from the most common link building tactics to how much companies spend on average for manual link building services.  In the 2013 survey, only 11% of the respondents said their company spent $10-50k+ per month on link building, this year, 37% $10-50K a month on link building services. Read the full study here.


SEO is indeed an investment and for businesses looking to invest and build their online presence the best way possible, we (at Overdrive Strategies) always recommend manual link building for the highest quality methods that works WITH Google’s algorthims ensuring safest search engine marketing that’s built to last.  Search engine marketing isn’t quick especially if you are targeting very competitive list of keywords. However, if you implement Tampa SEO strategies that work, your business will gain online visibility for the long term.  For more information on our own link building tactics visit our help center.



Successful Search Engine Marketing is a Puzzle - Got All the Essential Pieces?

Monday, October 27, 2014

Customer Reviews Online - Time To Take Notice!

Customer Reviews Online Affect Revenue


It really is no real surprise that savvy companies are increasing the emphasis they put into their presence online and on their customer reviews online. In fact, customer reviews online were ranked 2nd in a current Nielsen survey that asked respondents to rank how much they trust certain information sources.  Now customer reviews online are playing a MAJOR role in the success of any local business’ online reputation.  Now lets take a good look at how online reviews directly affect your revenue.


buyers trust online reviews



Customer Reviews Online Affect Your Advertising


customer reviews online


Advertising, even though it’s promotional initiatives get clients to consider doing business with your company, consumers are going to still look for you online before buying your services or products. Customer reviews online play a pivotal role in just about any company’s search engine results. Whether you’re searching in Google, Yahoo or Bing, your reputation (aka  customer reviews online, is virtually all that’s being shown).  Each positive review acts as a unique advertisement, as reviewers praise sets from product quality to service, as well as the atmosphere of one’s physical location. For instance , the phrase, “try the newest scones. They’re the most delicious in the town! ” carries more weight behind it because its a personal recommendation posted online, like a testimonial, than a print advertisement that comes off as a gimmicky marketing tagline.


Meanwhile, negative reviews are just as detrimental as a slanderous campaign. An undesirable experience step-by-step with a reviewer will convince individuals who read that review to find still another business. Search engine marketing Search engine marketing, or S.E.O., may be the procedure for creating a webpage to rank higher in Google. However customer reviews online assist in this same technique only the more reviews a small business has, the more online mentions it has. When search engines such as Google, see lot of mentions, they recognize the business enterprise as more reputable and credible than other less-mentioned competitors. Hence a high amount of online customer reviews, can help companies rank higher when clients search general phrases like “Boston dentists” or “Raleigh Mexican restaurants. ” This S.E.O. boost may also assist in a small amount of  reputation management, since reviews will automatically push damaging content from the first page of Google.


Customer Reviews Online Affect What Other Consumers Believe About Your Business


Most companies have a webpage and social media marketing presence, however most smaller businesses still haven’t done enough to develop a  credible reputation online. A social media marketing profile which hasn’t been updated in over a year will leave potential customers wondering if that business still continues to be open and if so, what kind of quality do they provide? Customers researching companies before leaving their property will decide to stay home or locate a more trustworthy business if they’re unsure whether you might be still open or a good business.


consumers don


Nevertheless, fresh new customer reviews online will signal to people that your company remains open, that’ll cause more new referral customers walking through your doors. This is why it’s vital that your whole company as a whole gets in on the action and asks customers to leave a review online if they had a good experience.  Organizations that want to really leverage the main benefit of online reviews to not only boost their online reputation, but in addition would like to boost their revenue, should take a look at our Reputation Marketing Package. We boost the quantity of legitimate reviews that have been written by your customers, and we post those reviews online for you to all of your review sites and make certain that these real reviews won’t be filtered by  internet review sites. We even use proven web visibility processes to make sure your 5 star reviews are showcased by helping them rank higher in Google search engine results. Click here to discover more about Reputation Marketing.


customer reviews online boost revenue



Customer Reviews Online - Time To Take Notice!

Online Reputation Management is Vital for Local Businesses

Why Online Reputation Management is Important for Local Businesses


Today, a large number of consumers conduct the majority of their business and product searching online. Individuals use the internet to search for information about products, services, and businesses before selecting which businesses to patronize. Online reputation management is essential for business owners who wish to attract clients and customers via the internet. The following information is designed to explain what online reputation management is, how it works, and how your business can benefit from building and maintaining a strong and positive online reputation.


online reputation management


What Is Online Reputation Management?


In most basic terms, online reputation management services are designed to create and maintain a good reputation for your business. In the age of social media, consumers are playing an active role in the online marketplace. Customers who have positive experiences dealing with businesses may choose to write about them online, which can enhance your online reputation. On the other hand, customers who have negative experiences dealing with businesses or who have strong feelings against a product or business may write about that, which can cause serious damage to your online reputation if the situation is not addressed and handled properly.


Online reputation management allows you to monitor the online ‘buzz’ surrounding your business, and to engage with customers and potential customers by responding to comments, complaints, and praise. Through online reputation management, you will be able to take a close look at your business’s online reputation or rating by seeing what customers are saying about your business on social networks and social websites, and which other sources are talking about your business. As you can see, online reputation management can help you to assess the strengths and weaknesses of your online presence, so you can take the necessary steps to build a robust online image.


What Should You Look For in an Online Reputation Management Company?


If you are in the market for online reputation management services, it may be overwhelming to see how many companies there are to choose from. Be careful not to select a company that only offers online reputation monitoring, rather than online reputation management. The key difference is as follows: online reputation monitoring companies monitor what is being said about your business online; and online reputation management companies monitor what is being said about your business online, and help you get positive input from your satisfied customers and clients posted online, as well as manage your business’s response to the comments or sentiments that are being expressed. As you can see, it is essential to select a company that will respond to any positive or negative comments, so that you can best elevate the image of your brand.


Now that you know a bit more about online reputation management, you can likely see how important it is for business owners who wish to successfully market their services online. If you are still wondering if it is a worthy investment for your business, ask yourself – ‘do I know what customers and clients are saying about my business online?’ If the answer is no, then you definitely need to enlist the help of a professional company like Overdrive Strategies so that you can take control of your business‘s online presence immediately.


Cheers to your success with your online reputation management!


 


designed to create and maintain a good reputation for your business.



Online Reputation Management is Vital for Local Businesses

Thursday, October 23, 2014

Reputation Marketing: What Online Visitors Are Finding About You?

Reputation Marketing: What Factors Are Involved?


First off, would you purchase a products or services which has bad ratings and reviews? Not likely. Let’s imagine you’re up against choosing from two identical products and services (or services). One has 21 good reviews, as the other has 16 good reviews and one has 4 good reviews. Which would you buy? Your choice for many people isn’t that difficult. Probably, you’ll pick the one with 21 good reviews because it has the most social proof.


reputation marketing In the current fast-paced, web business environment, there are lots of ways for a small business owner to let clients find out about the business enterprise. These range between web sites to social media marketing accounts, S.E.O., mobile web sites and coupons to text marketing campaigns, email and direct mail- but Reputation Marketing could be the most critical way you are able to market your company.

The internet marketing game has changed, along with your competition does not even comprehend it- yet. Today, reputation marketing is the new genre in the marketplace because your reputation is everything!

You will find 4 different “game changers” to exhibit why it’s so essential for your company to really have a good reputation online.


· Game Changer # 1: Search engine results now reveal your reputation online. Test this: in your online browser, look for any organization name as well as the city it’s in. For instance , look for “elephant bar fremont”. Straight away, you see “Score: 16 / 30- 66 Google reviews” – the company’s reputation, out in the great outdoors, naked, for the world to see. Information similar to this has been arriving for only some months, and unfortunately, the rest of the review web sites (with the bad reviews) will arrive prior to the business’ web site, articles, or YouTube videos.


· Game Changer # 2: Customer reviews certainly are a major element in nearly every kind of internet marketing. Did you know bad reviews is now able to arrive in Google Maps and Google+, pay-per-click (PPC) adverts, web site rankings, organic serp’s, and local directories?


· Game Changer number 3: If your organization is using S.E.O., social media marketing, pay-per-click, or other local marketing tools, none of it works anymore when you have bad reviews on line! Consider that… You’ve already agreed that you wouldn’t purchase a product which has bad ratings, right? So even though you have a full page 1 ranking or perhaps a great social media marketing presence, no body will buy due to the bad reviews!


· Game Changer number 4: Good reviews send you pre-qualified, pre-sold clients. Why? Because buyers trust reviews nearly around personal guidelines! A recently available Nielsen survey showed that 72% of individuals trusted on line reviews, weighed against 90% who trusted the guidelines of individuals they knew. On the web reviews are now actually more valuable than the usual CNN interview, a newspaper article, or even a internet site. This really is very powerful…

What you can do? First, develop a 5-star reputation for your business. Good prices, great customer care, friendly atmosphere- simply speaking, be a highly skilled business. Then, and only then, are you able to successfully market your services and products.


Why Reputation Is Paramount To Your Company?


Additional research showed that consumers lookup on average 10 reviews before carefully deciding. And 70% of consumers trust a company with no less than 6-10 reviews. Without ten 5-star reviews, your company isn’t trusted!


Right now, you’re probably asking, “What is Reputation Marketing? ” Simply stated, it’s positioning your organization, using its 5-star reputation, since the market leader before 1000s of audience. It’s pro-active marketing for your business- not like reactive “reputation management”.

What when your business have because of its reputation online marketing strategy? You can find four components: 1) create a 5-star customer-first reputation for the business, 2) market that reputation, 3) manage that reputation, and 4) develop a reputation marketing culture inside your business. You’ll first need to find out what your present on line reputation is, in order to implement your strategy.


DISCLAIMER: Reputation Management has now been replaced by Reputation Marketing. Reputation Management is solely MONITORING of an online reputation in a reactive form, especially through slower methods like “Negative SEO”, “Brand Recovery” and “Review Monitoring”. Reputation Marketing is collecting, filtering out (4-Star and below) reviews, posting those reviews to Google, Yelp, Bing, Yahoo and then marketing those reviews BEFORE/AFTER negative reviews happen and covering 1 bad online reviews with 10 positive reviews (while still answering the negative review like Reputation Management).



Reputation Marketing: What Online Visitors Are Finding About You?

Game Changer In Marketing – What It Means For Your Business

Game Changer #1- the name of the company + the city reveals that companies reputation.


First off the marketing game changer for Google reviews requires at least a minimum of 10 reviews to even be credible and to even list your business is reputation score but not needed to show your reviews.


Think about how much you spend in marketing each month.


Regardless of the number, because of this game changer it’s important to think about what forms of advertising consumers are currently trusting the most-and then spend your marketing budget accordingly.


game changer

Nielsen Advertising Trust Survey 2011



Anything that is below 50% is not worth your marketing budget! You’re trying to build credibility where there no longer is any. (TV advertisements and text advertisements are a great example) reputation marketing is the most important pillar of marketing and should take up a minimum of 25 to 30% of your total marketing budget.  If I were to personally conduct a business’s whole marketing strategy I would use up to 40 to 50% for reputation marketing alone-due to this marketing game changer – that’s how crucial a business’s online reputation is.


Game changer #2- customer reviews are a major factor in almost every type of online marketing.


A business is bad reviews show up in Google maps, Google plus, pay per click campaigns, local review directories, Yellow Pages, it hurts your website rankings & KILLS your organic rankings!


If you have bad reviews  AND you’re paying for pay per click, SEO, social media, or local marketing-STOP! You’re throwing your hard-earned money away! What you’re literally doing is advertising your bad reviews to your customers. Do you think that’s attracting you business?…


Creative five-star reputation-and market your business’s products and services, so that your customers can be wowed and leave you raving reviews that will turn prospects into hot new referrals.


Game changer #3- 81% of consumers consider reviews and testimonials of high importance when buying.


72% of consumers trust online customer reviews as much as a personal recommendation from people they know. –Nielsen Global Trust in Advertising Survey 2011


46% of consumers post reviews. And 49% of consumers will not buy with our reviews.


Consumers look at an average of 6 to 10 reviews before making a decision about a business.–Tnooz.com survey 2001-2012


Can you see that if your business has bad reviews or does not have at least 10 five-star reviews- your business is just not credible online? Train and inspire your staff to give five-star customer service that will inspire your customers to leave you five-star reviews about your business!


 



The post Game Changer In Marketing – What It Means For Your Business appeared first on Reputable-Marketing.



Game Changer In Marketing – What It Means For Your Business

Friday, October 17, 2014

3 Reasons Online Reputation Management Is Here To Stay

1 ) Consumer Feedback From Online Reputation Management


Almost 80 percent of all consumers will research a small business online before giving that company their patronage. In case a potential consumer decides to scour the net for the business and is met with negative comments, they usually quickly consider planning to use your competitor as an alternative. Social networking sites, along with forums and community forums, can very quickly develop into a breeding ground for negative remarks.


To guard your company and brand from becoming overshadowed by negative comments, online reputation management teams will precisely managing your internet sites to make certain only the positive information with regards to your business is displayed on social networking sites as well as other aspects of the internet, and they’re going to also work to encourage more positive posting from brand loyalists.


 


2) Increasing Visibility Through Online Reputation Management


Virtuous-Circle-of-Online-Reputation-Management-2-Daniel-Edward-Craig1Gaining a premier position in the major search engines is a good method to boost the online visibility of one’s company. Most consumers buying a specific business don’t allow it to be after dark first page of the search results so having your company in just one of the utmost effective 5 positions is the most useful bet for obtaining start up business. By managing your business’ online reputation regularly through article marketing, key words, as well as other various SEARCH ENGINE OPTIMIZATION TECHNIQUES, your business may well be more prone to have a higher in the major search engines and continue maintaining control of the position providing a greater possibility of gaining new business.


An online reputation management team is likewise in a position to better launch and manage any social networking campaigns your business wishes to set about that’ll permit you use of audiences you otherwise wouldn’t have now been in a position to reach,


 


3. Building Consumer Trust Through Online Reputation Management


One of the best advantageous assets to online reputation management is having the power to choose how your market sees your organization. By only allowing certain information to enter search engines and social media marketing networks, it is possible to deliver a trustworthy image of one’s company to your potential patrons. That is especially very important to companies heavily involved with social media.


In case a customer sees your organization conveying one image using one site, and another image on yet another site, they’ll feel as if you aren’t credible, and you will be more prone to just take their business elsewhere. Clients prefer to feel as if they truly are purchasing products from the trustworthy source and online reputation management might help you keep up the net consistency had a need to convey this sort of image.


 


DISCLAIMER: Reputation Management has now been replaced by Reputation Marketing. Reputation Management is solely MONITORING of an online reputation in a reactive form, especially through slower methods like “Negative SEO”, “Brand Recovery” and “Review Monitoring”. Reputation Marketing is collecting, filtering out (4-Star and below) reviews, posting those reviews to Google, Yelp, Bing, Yahoo and then marketing those reviews BEFORE/AFTER negative reviews happen and covering 1 bad review with 10 positive reviews (while still answering the negative review like Online Reputation Management).



3 Reasons Online Reputation Management Is Here To Stay

Tuesday, October 14, 2014

Referral Marketing : Lead Generation- Cold Leads vs Hot 5-Star Review Referrals

referral marketingReferral Marketing : What is lead generation?


Lead Generation is where the leads for your business come from. There are two kinds of lead generation-cold leads and referral leads.


What are Cold Leads in Referral Marketing?


Things like Direct Marketing, telemarketing, newspaper ads, TV advertisements, radio, billboards, mailers, ect.  trying to market to people who don’t know you, trust you and haven’t been pre-qualified.


Referral Leads


Referral Marketing is marketing to people who know you, like you, & trust you.  Current clients, friends, or family would be considered you’re strategic partners in referring you to others.  Referral marketing is the more preferred type of lead generation as it pre-sells potential buyers because the referral or review is coming from a fellow peer & current client.


Are you aware that there are THOUSANDS of people searching for your local services RIGHT NOW?! That’s right! Any business name + the city = that business’s online reputation.  Besides that their also searching for your keywords that describe the services you offer within your city. Depending on the results that are coming up for your business-it may just be bad enough or bare enough to scare potential customers into the arms of another seemingly more reputable business.


The Most Powerful Way To Generate Referral Leads


Out of the 6 buying triggers social proof is by far the most powerful when it comes to generating referral leads for your business.  What is social proof? word-of-mouth-referrals, customer reviews, & video testimonials.  Video testimonials being the most preferred for businesses to use because reactions and emotions are conveyed so much better through sound & image.  Another plus  about video reviews is that depending on the business, product or reviewer-the prospect or person watching the review may show the product or quality of service on the video.


“72% of buyers online said they read online reviews like a personal recommendation from someone they know.” Wow! That is huge!  So you can see that by utilizing your current 5-star reviews and getting current clients to leave you more 5-star reviews, you can start getting more hot pre-sold clients that have been searching for you online and turn your business’s referral marketing strategy around 180 degrees!



The post Referral Marketing : Lead Generation- Cold Leads vs Hot 5-Star Review Referrals appeared first on Reputable-Marketing.



Referral Marketing : Lead Generation- Cold Leads vs Hot 5-Star Review Referrals

Monday, October 13, 2014

Referral Marketing : Lead Generation- Cold Leads vs Hot 5-Star Review Referrals

referral marketingReferral Marketing : What is lead generation?


Lead Generation is where the leads for your business come from. There are two kinds of lead generation-cold leads and referral leads.


What are Cold Leads in Referral Marketing?


Things like Direct Marketing, telemarketing, newspaper ads, TV advertisements, radio, billboards, mailers, ect.  trying to market to people who don’t know you, trust you and haven’t been pre-qualified.


Referral Leads


Referral Marketing is marketing to people who know you, like you, & trust you.  Current clients, friends, or family would be considered you’re strategic partners in referring you to others.  Referral marketing is the more preferred type of lead generation as it pre-sells potential buyers because the referral or review is coming from a fellow peer & current client.


Are you aware that there are THOUSANDS of people searching for your local services RIGHT NOW?! That’s right! Any business name + the city = that business’s online reputation.  Besides that their also searching for your keywords that describe the services you offer within your city. Depending on the results that are coming up for your business-it may just be bad enough or bare enough to scare potential customers into the arms of another seemingly more reputable business.


The Most Powerful Way To Generate Referral Leads


Out of the 6 buying triggers social proof is by far the most powerful when it comes to generating referral leads for your business.  What is social proof? word-of-mouth-referrals, customer reviews, & video testimonials.  Video testimonials being the most preferred for businesses to use because reactions and emotions are conveyed so much better through sound & image.  Another plus  about video reviews is that depending on the business, product or reviewer-the prospect or person watching the review may show the product or quality of service on the video.


“72% of buyers online said they read online reviews like a personal recommendation from someone they know.” Wow! That is huge!  So you can see that by utilizing your current 5-star reviews and getting current clients to leave you more 5-star reviews, you can start getting more hot pre-sold clients that have been searching for you online and turn your business’s referral marketing strategy around 180 degrees!



The post Referral Marketing : Lead Generation- Cold Leads vs Hot 5-Star Review Referrals appeared first on Reputable-Marketing.



Referral Marketing : Lead Generation- Cold Leads vs Hot 5-Star Review Referrals

Friday, October 10, 2014

The Significance of Reputation Management

Reputation Management AND You


Individuals and businesses all over the world have become increasingly more alert to how they’re perceived by the others and how people experience them, especially with the newest breeding of Reputation Management. Lots of people think that the trustworthiness of an organisation is simply as essential because the quality of products provided by the organisation – plus some would argue that the trustworthiness of an organization is in fact more essential compared to the actual service or product.


Nowadays everyone has some or other presence on the net and much more and much more people make an online search on a regular basis. Organisations that underestimate the ability of social networking and their companies’ reputation on the web might be prone to


permanently damaging the impeccable reputation that took the organization years to produce and continue maintaining. It might only simply take 1 or 2 negative comments to produce a media frenzy that might permanently damage the brands image and reputation. An organisation must therefore possess some kind of advertising, media communication or crisis management plan in position to respond accordingly in these scenarios.


Reputation Management


The Full Reality of Reputation Management


The net allows anyone to gain access to numerous resources and due to the world wide nature of the net; all organizations and individuals need certainly to understand the value of reputation management. This really is achieved through positive communication and the way the company’s brand is presented to and perceived by most of the stakeholders. Stakeholders include customers, investors, workers, the media and so on and the relationships of these stakeholders must constantly be managed and nurtured to ensure that the organization to really have a positive corporate image and reputation.


There are many strategies and procedures organizations can adopt to handle their reputation. To ensure that a business to construct trust using their stakeholders the organization has to be sincere, responsible, dependable and also have the capability to communicate efficiently with all stakeholders on all levels in memories and bad times.


 


You Want Reputation Management, Don’t You?


Because of this businesses should consider purchasing a team of professionals that specialize in reputation management to oversee that the type and ethics of the business are what they’re perceived to be or regarding an emergency to just take proper action. The business may also be built with skills to be able to build lasting relationships and increase their brand awareness and perception thereof by managing their reputation.


 


DISCLAIMER: Reputation Management has now been replaced by Reputation Marketing. Reputation Management is solely MONITORING of an online reputation in a reactive form, especially through slower methods like “Negative SEO”, “Brand Recovery” and “Review Monitoring”. Reputation Marketing is collecting, filtering out (4-Star and below) reviews, posting those reviews to Google, Yelp, Bing, Yahoo and then marketing those reviews BEFORE/AFTER negative reviews happen and covering 1 bad review with 10 positive reviews (while still answering the negative review like Reputation Management).



The Significance of Reputation Management

Tuesday, October 7, 2014

Always Feels Like White Glove

5-Star5-Star Reputations…


Not everyone can be a 5-star company. But anyone who is giving service that is 5-star and wants to keep it that way MUST be marketing and managing their reputation at all costs!


Especially online, when Google now rates and reviews your business whether potential customers are looking for directions or a phone number. Those 1, 2, 3 and 4 star ratings can make the clients turn to your competitor for easier service.


What’s Your 5-Star Strategy?


Whether you’re a large corporation or small family-owned and operated business, it doesn’t matter, EVERY business needs a reputation marketing and managing strategy. Why? Because you’re only one client away from a bad review and you’re only one bad review away from a tarnished reputation that could cost you clients.  You’re reputation is everything!  As a business your reputation is directly linked to client satisfaction.  The problem businesses are running into now is remembering that some if not a majority of their clients found their business or more information about their business online.  Another thing that clients do online is leave reviews.


5-Star Reviews = 5-Star Reputation


Reviews whether good or bad are an opportunity for you to engage with your clients; while building rapport and credibility.  Businesses should be as ready to respond to good reviews just as quickly as negative ones.  While that may sound surprising it’s just common sense for keeping your 5-star reputation stellar and enable your business to provide quality customer service to your clientele.  Monitoring your bad reviews helps keep your business sharp and your staff always doing their best.  Responding to both good and bad reviews shows your clientele your 5-star reputation by showing them that you’re listening and that you care about their experiences at your establishment.


Big or small company-it doesn’t matter, what does is keeping your 5-star reputation, 5-stars by developing, marketing, managing & creating a 5-star reputation culture within your business.



Always Feels Like White Glove

5 Star Reputation Online Means More Revenue In 2013

5 Star Reputation Online Means Significantly More Revenue in 2013…


Customer service is now the key component of any online marketing strategy currently because with online business listings, social media and review networks, consumers have never had so much buying power! It’s never been easier for your customers to instantly leave feedback online which over time makes up your reputation which is publicly exposed for hundreds if not thousands of local searchers see each and every month! So knowing how to monitor and market that reputation is absolutely vital for a company’s success. So what are those searchers looking for when they read reviews online.  Consumers want to be sure their time is well spent and reading online reviews provides the social proof we’re all are looking for when choosing any company to do business with.  Just look at this stat from Local.ViewPoints, 90% of people use online reviews to make buying decisions)-WOW! That is HUGE!


pic


So we’re all consumers of some kind and when we’re online looking online for products and services, what is it that we’re REALLY searching for in a company? We’re all looking for the most reputable company that we can trust and we want social proof that others have had positive experiences before we decide to make a purchase, sign up for a service, or even visit a place of business. Don’t we? Yeah, and as you can see in the graph below, customer reviews are the most trusted type of advertising that any business can have.


Nielsen


5 star Reputation not only helps your business grow but your bank account as well!


You like me, know that customer reviews are a powerful form of social proof when it comes to influencing the buying decisions of others but, do you know just HOW PROFITABLE reviews can really be for you?!

Once we see that the quality a company provides is consistently positive by reading reviews others have left, we typically don’t mind paying a little extra when we find the value far outweighs the cost, do we? No, we don’t, in fact check out this photo here below. 2 out of 3 consumers state they’re more willing to spend up to 13% more with a company when they believe they provide excellent customer service! Wow, now there’s some food for thought…


6-10-2013 12-45-36 PM


These recent stats from Local.viewpoints prove that companies would profit very well from taking a bit more time to monitor and engage with their reviews & reputation online.


 


This is mind-blowing stuff isn’t it? I mean something so small like customer reviews, can make such a big impact when showcased in the marketplace! Because today more than ever, consumers want to know they can trust a business to be consistent with providing excellent service & quality before deciding to make a purchase, sign up for a service, or even visit your place of business. In fact, as you can see in the photo below, 98% of consumers are unlikely to even use a business that has no reviews or ratings- WOW! NOW THAT’S POWERFUL!


consumers don


Because as you’ll see the picture below that-buyers need to read an average of 6-10 reviews before trusting a company enough to do business with them. Of course the more positive reviews you have posted online, the better customers feel about doing business with you.


6-10 reviews to be trusted



5 Star Reputation = $$$$… Is Your Reputation Losing You Revenue?


So right now it’s important to ask: How does your reputation look online? is it a 5 star reputation? Do you know the reviews that are currently online for you? Do you take time or have a system to monitor all your review directories online? It’s okay if you don’t for the time being or haven’t checked up on your reputation in a while-that’s why I’m here. There have been a lot of MAJOR changes with reviews online recently and I want to share the facts with you so that you’re able to see that the changes that have just happened are VERY POWERFUL and be able to leverage them successfully to PROFIT YOU!


Do you know your reputation online? Check it out here at: BadReviewsAbout.Me


That’s why at Overdrive Strategies we make it our business to update local companies on the most recent and BIGGEST changes that affect your reputation online by hosting special online reputation events to gives you the opportunity to see how a 5 star reputation instantly drive LOTS of new customers, gets you more referrals and dramatically increases your revenue PLUS gives you a dramatic head start on all your competition! If you’re interested in learning more about ensuring your 5 star reputation visit: http://www.OverdriveStrategies.com/MoreInfo


So which one of these products would you buy based on the evidence?


Comparison


If you’re like the 90% of people who use customer reviews online, then you also chose product C. Because we’re looking for a company with social proof that they are consistent at providing great service. So as you’ve seen, having a 5 star reputation isn’t just for luxury brands anymore, everyone is getting rated & reviewed and since consumers are always looking for the best company to do business with, a 5 star reputation IS A MUST-HAVE if you want to significantly grow your revenue and be trusted as the market leader in your industry now. In the picture below you can see that everyone’s reputation is now on display for the whole world to see at ANYTIME!


GoogleSearch1


 


4


As you can see from the picture above, you can see why 5 star reviews are so valuable aren’t they? They average up your overall reputation scores, ratings AND more importantly they provide social proof for the people searching for you online of the quality you provide. A 5 star reputation is SURE to beat out anything else EVERY TIME! Because no one doubts a 5 star reputation, do they? Not when it comes to lots of happy customers leaving 5-star reviews online telling others about the wonderful experiences they had with you!

So, after seeing the evidence, why leave your reputation up to chance? In order to run efficiently & still make the necessary adjustments for keeping up with your new 5 star reputation online, you really need a tested & proven strategy to maintain & market your reputation so that your business can grow exponentially & be seen as the most trusted company in your marketplace.

If you liked this post, you’ll love: Why a 5 Star Reputation Strategy is An Absolute MUST!   STAY TUNED!



The post 5 Star Reputation Online Means More Revenue In 2013 appeared first on Reputable-Marketing.



5 Star Reputation Online Means More Revenue In 2013

Your REPUTATION is Like GOLD

Reputation Reveals Everything Because…


When potential clients who DO NOT know you, DO NOT trust you and DO NOT care about you see your reputation online, you have a large hill to overcome from there. If there is one thing that people trust, it’s other people’s reviews on what your service is like. Reputation Marketing is about creating a 5-star reputation and an online presence to the THOUSANDS of people searching for you locally and are looking to get the BEST SERVICE first!


 


 


The first recent game changer in marketing is that when any business name + the city is typed int0 Google.com it = that business’s online reputation.


Let’s say a current client wants to look up directions or a new service listed on your site, they type your business name into Google and in LESS THAN A SEC Google has your reputation displayed for all your current clients and potential clients to see. Even worse, let’s say it was a new referral looking up a phone number, to see if you have a website or get directions but all of a sudden after they type in your business name they begin change their mind when they see a number of bad reviews or just as bad, no reviews listed in the search results.



 


reputation


The second game changer in marketing that affects your reputation


The fact that customer reviews are a major factor online in nearly every type of marketing. Reputation marketing isn’t something that you do-it’s something you absolutely MUST do! Your clients leave reviews online, you cannot stop that-and in fact you shouldn’t want to stop it. Reputation marketing is utilizing what is happening naturally only it’s giving YOU the power and control to direct the flow of clientele.


 


 


The third game changer I’m going to mention in this article is that if you are spending precious dollars on SEO, Social Media, PPC, or local marketing NONE OF IT WORKS if you have a bad reputation online!


If you have bad reviews online and you’re spending money to rank in Google or for social media or PPC or even local marketing like benches and billboard, you’re throwing your money away-you might as well just flush it straight down the toilet. You’re literally PAYING POTENTIAL CLIENTS TO LOOK T YOUR BAD REVIEWS! That can’t be good for business! Even with a local 5-star reputation-unless that 5-star reputation is translated online, you’re only one bad review away from a bad reputation because reviews spread like wild fire online. Make sure you claim the top local directories online develop a 5-star reputation, market that reputation monitor, and respond to all your reviews as well as create a 5-star marketing culture within your business team.



Your REPUTATION is Like GOLD

Monday, October 6, 2014

Online Reviews Are Affecting MY Business?!

Online Reviews Are Quickly Becoming The New Standard


Many owners are quickly starting to realize the tremendous impact online reviews are having on their businesses. In a time where social media and consumer generated content dominates the web, it is common for customers to be discussing you on line – regardless of your industry-everyone is able to get reviews online now.


online reviews


Online Reviews Are Important Because Buyers TRUST Customer Reviews!


A recently available Nielsen poll shows us that online reviews are the reason why marketing focuses have recently changed by showing the ways individuals are influenced to select one brand over another is changing. From the people polled, 70% expressed they trust consumer reviews posted online.


Whether your web profiles are flooded with good reviews, no reviews or bad online reviews, LOTS (hundreds and thousands) of folks are reading them EVERY SINGLE MONTH, and they’re using what they find to formulate opinions of YOUR business and mine as well.


And it’s a lot more than simply reading what your reviews say. Just take Google for instance. When somebody performs a Google search of the name of a local plumber, it’s not unusual for the outcomes to add the company’s web site and a whole slew of other consumer review sites, to the selection of sources. Online reviews improve search engine rankings and organic ranking. It takes merely a couple of quick searches of one’s favorite local organizations to see proof of this.


buyers trust online reviews


Online Reviews Are The Most Powerful Form Of Social Proof Buyers Are Looking For


When those online reviews appear in the search results, it’s very likely they’re also helping drive traffic to your website.  Interested traffic means highly increased conversions because  when searchers find your five star online reviews it give them the security of social proof they’re looking for BEFORE deciding to do business with you.


It’s also good to consider that it’s always better to be proactive vs. reactive when it comes to online reviews on the web.   It’s much easier to prevent negative reviews vs. trying to remove them later on.  Of course the more positive reviews that are available, the greater the possibilities they are going to overshadow the few negative reviews of your business. Encouraging your customers to leave you a good online review cannot hurt either. Afterall it’s the same thing you do to build a referral customer base only this time you’re simply asking them, if they enjoyed their experience, to leave you a review online at one of your review sites. To make the whole process easier, becoming a member of a professional reputation monitoring or marketing  service such as Overdrive Strategies’s Online Reviews Monitoring also can help you to be more efficient about maintaining a great reputation online.


Online Reviews Show Customers That You Care!


management respond to online reviews


Responses to negative reviews may have the maximum amount of of an influence in your consumers even with the other great reviews that your customers leave. Consequently, regularly monitoring of your online reviews is essential. Ensure your business can proactively respond to negative reviews with genuine efforts to really make the situation right or clarify details. Consumers are not just reading the negative reviews, but they’re watching the way you respond back to them, as well.


While recommendations happens to be valued, it may be fleeting. Today online reviews follow the old word-of-mouth model, but are far more public – and permanent. Ergo, their impact for ANY business is now quite powerful!


Understand what others are saying about your company online, get PROACTIVE and start to ENGAGE consumers to simply help you get a handle on your reputation online.



Online Reviews Are Affecting MY Business?!

Sunday, October 5, 2014

Finding The Right Tampa SEO Company For Your Small Business

tampa seo companyEvery business should work towards getting their website online, and webmasters should do their part in ensuring that their websites are visible to other internet users by making use of proper SEO (Search Engine Optimization) techniques. You can do this yourself or find a reputable Tampa SEO Company that applies current SEO strategies for an effective campaign. SEO strategies are useful for increasing website visitors, improving long-term rankings on the web, beating the website’s competitors and improving ROI (Return on Investment).


A leading SEO Company is strongly recommended because they are essential in helping business websites outrank their competition. A good SEO Company Tampa, for example, can offer great investments to business owners, and although professional SEO prices do not come cheap, you need to keep in mind that SEO is an investment and within 6-12 months’ time, that you will possibly get 200-300% return on that investment.


There are quite a number of Tampa SEO companies out there. However, it is advisable to find the right one that has a track record of excellent local SEO services. It should go how-out saying that you ought to do your research before hiring an SEO company in Tampa or anywhere else.


These tips will help you find a reliable SEO company to handle your website’s search engine marketing needs:


  1. Deal With A Real Company: It is advised to choose an SEO company that has a real address. You can have a conversation with the administrators just to be sure you are not hiring people who are going to scam you. A reliable company should have  means by which they can be contacted. This measure indicates that real services are actually taking place.

  2. Organic Rankings: A good Tampa SEO Company must have good rankings for keywords related to them on search engines. If they have low rankings, it is very likely that they cannot rank client’s website high in search engines either. A good SEO expert should be able to rank high for just about any realistic search terms (the amount of time it takes, is a different issue). Also, the SEO consultant is expected to have strong organic listings. Although an SEO company may not rank among the top listings on the first page of Google, finding them within the first few pages shows that they actually understand the concept of SEO and are making efforts towards higher rankings.

  3. Proven Track Record: It doesn’t require a lot to determine if an SEO company has a proven track record – if they truly know their work. Invest a few minutes of your time to confirm if they had successes with previous clients and assess whether the strategies they applied actually work. The company should be able to provide you results from real campaigns that they have undertaken in recent times. If they cannot, or give you excuse after excuse – move on! Don’t waste time with amateurs!

Now that you’ve seen how to pick the right SEO company for your business website; if you live near the Tampa Bay area and are looking for a reputable Tampa SEO Company that delivers excellent results, be sure to check out Overdrive Strategies for your online marketing needs.



Finding The Right Tampa SEO Company For Your Small Business

How A Professional Tampa SEO Company Works

tampa seo companyA professional Tampa SEO company helps brands and business make their website more search engine friendly in a layman’s terms. In other words, it is the process of developing good online exposure in the search engine rankings in order to help a website gain more traffic and ultimately – more sales.


Professional Tampa SEO services help companies in internet marketing. They are directed and managed by online marketing experts and offer complete web solutions in sophisticated and innovative ways. Common services provided by most SEO companies are as follows:


  1. Online Marketing Consulting

  2. Search Engine Optimization & Marketing

  3. Link Building Services

  4. Web Content Creation

  5. Web Designing And Development

  6. Social Media Marketing

  7. Reputation Management & Marketing Services

A good Tampa SEO company offers an excellent search engine optimization services. They design and develop web marketing strategies for business websites and will work to build up your website to a good spot in the search engines. Many SEO companies focus on boosting traffic to the client’s website by making use of professional services that feature a targeted marketing plan aimed at increasing popularity among viewers. A good SEO Company Tampa will typically offer a free consultation or website audit and will go through your website thoroughly and makes detailed recommendations of your content that will boost your visibility in the search engines.


What are the benefits of a professional Tampa SEO company?


  • Good Returns: An investment in a good SEO Company always bring back high returns.

  • Targeted Viewers: The major goal of a professional SEO company is to increase viewers who are searching for products or services which you provide.

  • Continuous Promotion: A good SEO company thinks strategically and will put together a plan for continuous promotion of your product and services which is a major advantage.

How To Best Utilize SEO Services


Any business that is serious about expanding its reach through online marketing is advised to hire a professional SEO service provider. The company should follow these tips for effective utilization of search engine optimization services:


  1. Monitor On-Site Optimization: A good Tampa SEO company should monitor the results of an optimization service, and notify the client of any necessary changes that need to be made.

  2. Monitor Keyword Rankings: The company should be watchful of using the right keywords and in the right places because these keywords can help to gain better position in search engines but all “keyword stuffing” should be avoided.

  3. Link Building: Link building should be done appropriately in order to avoid spam or being penalized by Google for one reason or the other. The company should maintain healthy link building practices.

  4. Tracking & Continued Growth: A professional SEO company should give you monthly reporting of your progress and make any necessary recommendations for continued growth. If the company says they don’t offer reporting for you – LOOK FOR A BETTER COMPANY!

For you’re looking for reputable Tampa SEO Companies, start with a company that truly defines what quality SEO really is.



How A Professional Tampa SEO Company Works

Before Spending a Dime in Your Automotive SEO - Know the Right Way to Invest

What kind of returns should I expect if I target keywords A, B and C? This is one of the most common questions every dealership owner asks before investing in automotive SEO. As a business, you must know that whatever you’re paying is worth the investment.


Clearly, SEO is an investment and you choose to put in money because you expect good returns.


Having been involved in paper trading, I understand what it means to invest. I used to do research to identify the stocks that were performing best, buy them and then sell at a good time in order to get some returns.


SEO is more or less the same as the stock market.


You start by doing your research to know which keywords are best and the ones you feel will perform well in terms of boosting traffic and conversions. You take a risk by choosing certain keywords that you think are more likely to bring great returns. Just like choosing stocks when trading in the stock market.


Every investor uses a different strategy when choosing stocks; just the same way website owners apply a unique approach to choose the best keywords.


Buying the wrong stocks would cost you a lot of money. Selling the stocks when it’s too early or too late may also make you lose a lot of money. You must use skill to pick the best stocks and know just how much time you need to keep them before selling. Similarly, you must choose the right set of keywords and target them for a specific time period.


There are many lessons learnt when comparing these two forms of investment but the most important lesson I learnt is that selecting the best stocks or keywords is not difficult. The real issue is when trying to hold them for the right amount of time even when there are ups and downs in the industry like significant fluctuations in rankings.


Rankings on search engines will always go up and down periodically just like the stock market. According to Dr. Pete Meyers who is a cognitive psychologist and search engine analyst, more than 80% of search engine result pages change every day. This information is obtained on his blog post that covers search engine ranking fluctuations.


According to Dr. Peter Meyers blog post which was published on SEOMoz


Change is a must even when it comes to auto dealer SEO.


The only way you are going to immerse wealth is by researching and being patient to receive great returns in the long term. This is what has made well known investors like Warren Buffett so successful. They don’t invest in the short term. They make moves that will yield profits in 5, 10 or even 20 years later.


This is not a practice that is only important when immersing wealth but also in SEO. You can’t put money on SEO and expect to get great returns in a few months. If you are looking for instant profits then that’s not effective automotive marketing. If you want to be guaranteed that you will have obtained your ROI within a year or so, then that’s still not SEO.


SEO is a process for those who are willing to invest in the long term and have a vision that they are working towards. You must be ready to do what it takes to achieve that vision.


Search engine optimization is a process that can take years before you see the real ROI. Research shows that more than 80% of searchers are likely to click on an organic listing after launching a query on search engines.


PPC marketing campaigns may appear to be less risky if done strategically but they may not offer you long term returns. With PPC, the highest click through rate you should expect is 7-8% per search result page, which is really low considering that you are paying for traffic.


On the other hand,automotive SEO can help you to gain a top ranking position and a high click through rate of about 40-60% if not more. This means that organic traffic has a potential of giving your dealership 10 times more traffic compared to PPS even though the process may take time and may not happen instantly. SEO is not the kind of investment you put money in and expect immediate results in tenfold.


Maybe the best way to look at SEO is as a form of branding that you expect to yield results in the long term and not as a marketing strategy. When you build a brand, you are making an investment whose results will be amortized in the long run. The same goes for SEO.


To cut the long story short: Invest in automotive SEO for the long term. If you are about to consider SEO services know that you are making an important investment that may take a while to materialize. However, when it does, it’s going to be worth your time and money.



Before Spending a Dime in Your Automotive SEO - Know the Right Way to Invest