Real Online Reviews. Written By Real People.
Consumers are more influenced by online customer reviews than by advertisements they see all around them. According to a study (http://www.searchinfluence.com), the most trusted forms of advertising are the recommendations made by other people, followed by the customer reviews posted online. This study was conducted a few years ago, and the trend still hasn’t changed. People strongly take online reviews into account when they want to make a ‘buying’ decisions. That’s why you need to receive customer reviews and fully manage your reputation online. You can think of every customer as a brand ambassador who can express positive or negative opinions about your business. That’s why customer satisfaction should be among your top priorities. However, if someone has a negative opinion about your business, then you need to reach out to him or her and resolve the issue they have.
Online Reviews Provide Important Feedback
Feedback is very important to know how well your business is catering to the needs of your customers and what can be improved. In the business world, online reviews are your reputation and you reputation is everything. If you have a positive reputation and 5 star online reviews, then you will be able to attract customers. But if there’s negativity surrounding your company, and you are unable or unwilling to do anything about it, then people won’t be interested in doing business with you. it was reported that there’s a positive shift in the number of people who trust and appreciate their views that are posted online for them to read. In the survey, consumers were asked about the thing they trusted the most when making a decision to buy something. 72% of the consumers said that they trusted online customer reviews as much as they trusted personal recommendations. 52% of the consumers said that positive online customer reviews urges them to use local businesses.
Your customers can easily go directly from your website to your review pages and leave online reviews.
You can even help your customers out by giving them some tips on how to write customer online reviews and where they can post them. Ya know, make it easier for ‘em. This is the perfect way to get them started. You can also show the actual reviews and testimonials on your official website, which can also help to encourage others to leave a review. Not only that, but this will also lead to more conversions for your business. If you choose to work with a professional Online Reputation Management company, they will help you market your reviews to their fullest potential.
Ask Customers Who Come into Your Business To Leave An Online Reviews
When your customers come into your establishment, be sure to ask them for a review in some form or fashion. For instance, you could ask them on the back of receipts, on menus, or simply have your staff ask for them. Leaving pamphlets or postcards with your customers asking for reviews is another approach that works well. You can also have an “onsite review station” setup in your establishment where your customers can leave reviews for you right on the spot. There’s nothing better than getting a review from a satisfied customer who just purchased from you. • Show Your Customers HOW to Leave Reviews Consumers today are extremely busy; so much so that many still do not take the time out to leave reviews for products and services they love. Not only that, some consumers don’t want to take the time out to figure out where to leave reviews and how to submit them. Therefore, you can help them out by giving them something that will show them how to leave reviews for your business. Doing so could boost your credibility as well as profits.
DISCLAIMER: Reputation Management has now been replaced by Reputation Marketing. Reputation Management is solely MONITORING of an online reputation in a reactive form, especially through slower methods like “Negative SEO”, “Brand Recovery” and “Review Monitoring”. Reputation Marketing is collecting, filtering out (4-Star and below) reviews, posting those reviews to Google, Yelp, Bing, Yahoo and then marketing those reviews BEFORE/AFTER negative reviews happen and covering 1 bad online reviews with 10 positive reviews (while still answering the negative review like Reputation Management). Learn more
Online Reviews Written By Real Customers Buyers Relate To