Online Reviews Even Help Your Business’s SEO Campaign
These days, when someone is interested in a business, it is easy for that person to find a wealth of information on that business just by searching the Internet. Not only is it possible to browse your business website to get a good idea of what you offer, but potential customers are also using online reviews of your business to make the important decision of whether or not they want to work with you or someone else. This has very obvious implications when it comes to earning new customers . . . but did you know that online reviews can also go a long way in lending to your business website’s credibility, by strengthening its search engine optimization (SEO)? You betcha!
How so? Here are three ways online reviews can help your business SEO:
- Drive More Traffic. Simply put, having your business listed on review sites increases your online exposure. And having 20-40 online reviews on each network showing hundreds or people every month, how your quality is. Increased exposure means more traffic to your business website. The more traffic your website has, the more attention it gets from search engine crawlers (those programs that find, examine, and evaluate pages on websites), and the higher it will rank on search engine results lists.
- More Backs Links. Online reviews create more backlinks. Back links are basically links to your site from other sites. Search engine crawlers identify link backs and figure them into your site’s overall relevance when determining your ranking in search engine results. The more backs links you have leading to your site, the more relevant your site will appear to be, and the higher it will sit on the results page. Many online review sites allow you to include links to your business site, so the more review sites you are registered with – and the more reviews your business gets – the stronger your back link value will be.
- Strength in numbers. There are countless online review sites that you can list your business with, and that number is only growing. Here at Overdrive Strategies, we list our clients on the top 360 review sites. As a small business it’s important to leverage every place to gain exposure that you can and online reviews networks provide a great free way to find more customers. Be sure to register your business on sites like Google+ Local, Yelp, Foursquare, Bing, Angie’s List, and more, in order to get people talking about your business and linking to your website. In this way SEO is about popularity: the more exposure you have on the web, the better your SEO.
Online reviews are the future of marketing online and the newest way your company will get thousands of new customers this year!
Online reputation management is a process, but it is also tantamount to your business success and doesn’t need to be intangible for you. To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, Overdrive Strategies. Check out more information on reputation marketing here.
Online Reviews Help Your Boost SEO in 3 Major Ways