Friday, September 26, 2014

LinkedIn Optimization: A Step-By-Step Guide To Rank #1 On LinkedIn Search

LINKEDIN – The love I have been receiving from this LinkedIn Optimization is amazing. And the LinkedIn Comunnity – I feel really welcomed, so thanks to you all. I wish I could meet you in person and thank you personally. I hope one day I will.



Enough of the pep talk, time to get down to the meat!


Today I have something different for you. This is going to create tangible, solid results for you once you implement the steps in order. It’s fast and simple. I am really looking forward to making this post holy smokes viral, and I need your help. Make sure you tweet, like, share, email, knock on doors, email and shout out loud about this post because I know you will get the results as promised: Rank on top of the LinkedIn search within 10 minutes, GUARANTEED.


 


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Why LinkedIn?


We all know that Google is the most searched website on earth, but not many of us know that YouTube is in second place followed by Yahoo andBing. Interesting fact, right?


Google has changed the way search works and now users assume to find stuff using the search feature on any website they visit. LinkedIn, being the 16th most visited website on earth (according to Alexa), gets millions of searches every single month. The majority of these searches are made to find people. Users look to form partnerships, find vendors, customers, employees, employers and more.


The searches are being made every day. Are you showing up there when users are in the peak state of finding someone for their needs?


In the next 15 minutes, (5 minutes reading + 10 minutes implementing) you will show up on that results page for the keyword of your choice.


Note: I am using myself, Zachary Miller, a Reputation Marketer, as the example in this post to rank on top of LinkedIn search.


 


LinkedIn Optimization



 


LinkedIn Optimization Algorithim


LinkedIn’s search algorithm is not that sophisticated. Unlike Google, LinkedIn search only displays results from within its own website.


Following are the factors that determine who ranks on top of the search results in LinkedIn:


  1. Job History

    LinkedIn looks at a user’s current and past title at his employing company. The more times that title occurs, the ranking goes up for that keyword.

  2. Headline

    The engine also looks at the profile headline and sees if the keyword appears there.

  3. Name

    If a user has “Reputation Management” or “Zach Reputation Management” as the name, you will get the highest ranking. Unfortunately, such an account has a high potential of being banned because “Zach Reputation Management” is a fake name. Secondly, it’s bad practice from a usability standpoint. Definitely not recommended to put the keyword as a name.

  4. Connections

    Search results in LinkedIn are personalized to the person searching. Results are shown only of those people who are within one’s network. The broader your network, the more people will be able to see your profile in their search results.

Now I will show you a crazy way of ranking on top of LinkedIn search by optimizing your Job History.


 


LinkedIn Optimization Step 1: Keyword Preparation


You need two inputs to rank for any keyword you desire:


List A. Key phrase


Compile a list of keywords you wish to rank for:


  • Ideally, these keywords should be professions that LinkedIn users are looking for

  • Your list should be short and focused, 5-10 keywords

i.e.


Reputation


Reputation Marketing


Reputation Management


SEO


Marketing


Reputation Analysis


 


We see above that the the term “Reputation” is repetitive in the term “Reputation Management” and “Reputation Marketing”, hence we will remove the term “Reputation” from one of the spots. Now make the list of keywords comma separated for your LinkedIn Optimization:


Reputation, Reputation Marketing, Reputation Management, SEO, Marketing, Reputation Analysis


 


List B. Clients/Projects


Compile a list of past clients, companies and projects you have worked for:


  • The bigger this list, the stronger and higher your rankings

  • Ideally, list 10 projects. For competitive keywords this list could be bigger

i.e. These are the list of companies Zach has done Reputation Services for:


(If you do not have a huge list, you could list your project names here.)


Labelle Catering

Party Time Productions

La Grange Crane

Herigage House Florist

Little Company of Mar

The One & Only Novel

Synergy Virids

Anderson & Boback

Big Top

Home Helpers

Shelf Butler

Premier Garage

Accretive Health

A Place to Bark Animal Rescue

Dennis Cook

H Foundation


If you were not an employee of these companies, put the name of your company in front of your clients/projects list in the following fashion:


(Zach is the founder of Overdrive Strategies)


Overdrive Strategies | Client Labelle Catering

Overdrive Strategies | Client Party Time Productions

Overdrive Strategies | Client La Grange Crane

Overdrive Strategies | Client Herigage House Florist

Overdrive Strategies | Client Little Company of Mar

Overdrive Strategies | Client The One & Only Novel

Overdrive Strategies | Client Synergy Virids

Overdrive Strategies | Client Anderson & Boback

Overdrive Strategies | Client Big Top

Overdrive Strategies | Client Home Helpers

Overdrive Strategies | Client Shelf Butler

Overdrive Strategies | Client Premier Garage

Overdrive Strategies | Client Accretive Health

Overdrive Strategies | Client A Place to Bark Animal Rescue

Overdrive Strategies | Client Dennis Cook

Overdrive Strategies | Client H Foundation


 


LinkedIn Optimization Step 2: Enter The Projects


Now we will enter your projects in a specific fashion in your LinkedIn Profile.


On LinkedIn:


  • Go to Profile> Edit Profile

  • Click Add a Current Position OR Add a Past Position (Both work)

Your List A. will work as the Title, and Your List B will be the Company Name.


  • Enter one of your projects from List B as “Company Name”

  • Enter your key phrase from List A as your “Title”

  • Enter the Time Period when you did this project (Make sure you enter some of your projects that you are CURRENTLY working on. LinkedIn will list them as current in your profile which helps in ranking)

  • Description is not required

Repeat this step for all the projects from List B.


 


LinkedIn Optimization Results – Ranked #1


Here are my rankings for the LinkedIn Optimization:


#1 Reputation Management

#1 Reputation Marketing

#2 SEO

#1 Reputation Analysis

#1 Reputation


Impressive, right?


I hope this tutorial has inspired you to take action. No action no results. So get your LinkedIn Optimization today! (You can even hire us to do it!)


 




LinkedIn Optimization: A Step-By-Step Guide To Rank #1 On LinkedIn Search

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