Content marketing is coming to the forefront. Based on a December 2013 study by Advertising Age, three quarters of business to business (B2B) marketers intended to up content spending in 2014, and only 1.3% said they would reduce their content budget.
Since people are communication more on social media now, every single piece of content that you create and publish has to stand out from the all the regurgitated clutter. Good content grabs your readers attention in such a way that it allures them to click on your post over one of your competitors.
It’s not about getting their attention alone— if that was it, you could just keep posting weird YouTube videos or cute animals; but that’s obviously not going to help achieve more conversions and brand followers. Which is the whole point of content marketing (especially if you’re paying a company to help you with these services).
Your Quality & Creativity Sets Your Content Apart
I’ve been in the internet marketing world for about 6 years now, I have to say that I am quite amazed at the amount of data available to us at any given moment thanks to search engines like Google! I’m also amazed that so much of the content found within the first 10 positions in Google are usually more alike than they are different. Sure each one says almost the same things (give or take a few bullet points) – however, my point is, data is data! It’s like a blank canvas, it’s pretty boring & dull; it’s just all about what you decide to create with it. If you’re looking to attract more readers, increase website traffic, and boost your rankings in the search results, you need to focus on quality creatively!
This study done by Disruptive Communications in showed that in 2013 social media audiences cared most about the quality of a brand’s content.
- 40% percent of participants said that poor and spelling reduced their impression of a company. Yes it DOES pay off to double check your work or get an editor to help you.
- 25% percent of participants said company’s’ social media posts are too “salesy”. In reality, it’s surprising the number isn’t higher. Social media AND content marketing communications should be void of any promotion or sales messages.
If you’re looking for a way to market your content on a conservative budget, the good news is In 2014 having a few quality posts is better than having a half-attempted post every day. So the goal shouldn’t be to produce MORE content, but instead, making each piece of content as effective as possible.
Perhaps it’s time for you to re-think your company’s content creation processes. As an example:
- In larger companies, this may mean bridging any gaps in your organizational tasklists. When everyone is on the same page, you can eliminate the possibility of duplicating tasks and produce quality content that will help you achieve higher marketing goals.
- For small businesses, this may mean you need to find way to create different types of content simultaneously, that will help reduce your costs of content creation.
5 Money-Saving Tips for Quality Content Creation