Tuesday, September 30, 2014

Reputation Marketing Features Exclusive!

Reputation Marketing Features:


Here’s a synopsis of that which you can expect and will receive with our Reputation Marketing Packages:

What our packages provide is a complete development, management & marketing “done for you” online reputation solution. We set you up right with our“one-of-a-kind proprietary system” to make certain “Your Success”straight away. And, when you yourself have a “young business”there’s no better method to establish your self and really gain massive exposure online!  For an established business our Reputation Marketing is the perfect method to renew your zest and drive fresh new customers!


Reputation marketing


We use the right tool necessary not only to collect those 5 Star Reviews (through our Text-2-Review system) but also to publish them to the best internet sites to attract “new” customers. We use reputation marketing features to expose those positive reviews to new potential customers searching for you as well.  By the way our Reputation Marketing solution is perfect for increasing customer retention!


 


Reputation Marketing Will Always Be Ready When You Are!


– A proprietary system that’ll monitor your company reputation 24/7, we shall send you “Alerts” within 24 hours of any “new reviews” which can be posted on the web! 365 days of the season we’ll post your best 5 star reviews on the web! This gives you the ability to respond to unhappy visitors quickly and efficiently.  Don’t know what to say? Never to worry. We train you on most of the do’s and don’ts. We offer you with response templates which can be tailored to react to any situation. If you ever need our assistance we have been a detailed telephone call away. We shall never leave you stranded or minus the best answer. If you would like us to take care of a specific situation for you personally, we can do that too!


1 ) We provide you with professionally crafted promotional material. This consists of but isn’t limited by postcards, business cards and a Text-2-Review Poster that ask for reviews from your visitors.


2 ) An exclusive website (created by us) that’ll allow your customers to publish reviews effectively. We shall also provide your internet site configured to produce a lot of 5 Star Reviews for your customers!


– We have a proven method that’ll filter any bad reviews (4 stars and below) from being posted on the web by your visitors. Should there be any bad reviews, you will end up notified within 24 hours for you to respond back to. The great reviews are then posted by us and distributed to different review sites online which will be most beneficial to your business. Some will head to your personal website to offer a superb image to anybody viewing your website. That is ideal for referring new customers for more information about your company with instant authority!


3 ) In the event that you currently don’t have a web site we have the resources to set one up for you or even just an optimized mobile site. Just give us the information we request from you and we’ll care for the rest!


Reputation Marketing Includes EVERYTHING Your Company Needs To Be The Market Leader!


– Currently we offer templates to arm you with the actual words and proper techniques to answer any negative reviews. These templates have now been professionally constructed and tested to create you perfect results from any negative situation. This permits you the ability not to only retain their business but in addition turn that very dissatisfied customer in to a happy one! This really is all provided in it of course, if you ever need assistance we’re always here for you personally.


Yes! We Even Include Training Your Staff!


– We not just provide “You” with Expert Training, we provide “Your staff” with a “Complete Training Center! ” Custom designed just for your company! ” You will see valuable training material accessible to you as well as your staff 24/7. By the end of every  training we shall test each employee and the outcomes of these tests are forwarded right to you. When required we shall re-test individuals should they struggle. Re-testing will undoubtedly be done once they review the applicable regions of training material again. This may explain to you which personnel need help and in what areas. All things considered, your staff would be the ones which will have a sizable part to play in the whole success of your Business and asking for reviews! We cover just about everything else! Click here to see our Reputation Marketing Packages.



Reputation Marketing Features Exclusive!

Monday, September 29, 2014

5 Money-Saving Tips for Quality Content Creation

content creationNow in 2014 more and more marketers and business owner alike are paying more attention and money on content creation.


Content marketing is coming to the forefront. Based on a December 2013 study by Advertising Age, three quarters of business to business (B2B) marketers intended to up content spending in 2014, and only 1.3% said they would reduce their content budget.


Since people are communication more on social media now, every single piece of content that you create and publish has to stand out from the all the regurgitated clutter. Good content grabs your readers attention in such a way that it allures them to click on your post over one of your competitors.


It’s not about getting their attention alone— if that was it, you could just keep posting weird YouTube videos or cute animals; but that’s obviously not going to help achieve more conversions and brand followers. Which is the whole point of content marketing (especially if you’re paying a company to help you with these services).


Your Quality & Creativity Sets Your Content Apart


I’ve been in the internet marketing world for about 6 years now, I have to say that I am quite amazed at the amount of data available to us at any given moment thanks to search engines like Google! I’m also amazed that so much of the content found within the first 10 positions in Google are usually more alike than they are different. Sure each one says almost the same things (give or take a few bullet points) – however, my point is, data is data! It’s like a blank canvas, it’s pretty boring & dull; it’s just all about what you decide to create with it. If you’re looking to attract more readers, increase website traffic, and boost your rankings in the search results, you need to focus on quality creatively!


This study done by Disruptive Communications in showed that in 2013 social media audiences cared most about the quality of a brand’s content.


  • 40% percent of participants said that poor and spelling reduced their impression of a company. Yes it DOES pay off to double check your work or get an editor to help you.

  • 25% percent of participants said company’s’ social media posts are too “salesy”. In reality, it’s surprising the number isn’t higher. Social media AND content marketing communications should be void of any promotion or sales messages.

If you’re looking for a way to market your content on a conservative budget, the good news is In 2014 having a few quality posts is better than having a half-attempted post every day. So the goal shouldn’t be to produce MORE content, but instead, making each piece of content as effective as possible.


Perhaps it’s time for you to re-think your company’s content creation processes. As an example:


  • In larger companies, this may mean bridging any gaps in your organizational tasklists. When everyone is on the same page, you can eliminate the possibility of duplicating tasks and produce quality content that will help you achieve higher marketing goals.

  • For small businesses, this may mean you need to find way to create different types of content simultaneously, that will help reduce your costs of content creation.


5 Money-Saving Tips for Quality Content Creation

5 Money-Saving Tips for Quality Content Creation - Part 2

content creationIf you need help increasing the quality of your web content without dramatically raising your costs, here are five content creation tips that will help you do just that:


1. Run a Brand-Wide Content-Audit: The goal is to analyze what content is working effectively, what is outdated and find any data or links that are missing from existing offers. While you’re going about this, you’ll want to ensure consistency across your entire brand’s content.


  • Make an inventory list in excel all of your content to keep track of what you have: Include posts and content from all platforms including: blog, social networks and special offers/landing pages on your website. If you utilize a social media management tool like Hootsuite or Sprout Social, you can keep all your social activity in one place but sometimes I still find that organizing all your content in one excel sheet on the side, can help you keep everything straight.

  • Do you have useful information waiting to be used inside a company proposal or brochure? You could re-cycle that content and re-use within an article or post.

  • Analyze each content piece to determine what needs to be deleted, what needs revising, and what is currently working well: Study your content with an outsiders perspective. Ask yourself: “What are some affordable ways to enhance what you already have make it a greater impact?”

  • Locate and Fix Any Gaps In Your Content Creation Plan: What topics have you covered thoroughly? What topics haven’t you covered? What new information can you share that will be useful to your readers? Put together a list of content topics, titles and purposes along with where you plan on posting/sharing them.

2. Utilize a Company Content Calendar: Many companies, big and small use an editorial calendars to manage and track their content marketing efforts. To help make your content marketing even more cost-effective, develop a content creation calendar to track your content across your entire company. Having an eagle’s eye view of all your content will help you identify opportunities to utilize the resources of teams, reduce the chance of duplicate tasks, and most importantly, increase the quality and impact of the content your brand creates.


Begin with these three steps to build an editorial content calendar that will function across your entire company:


  • First decide what forms of content will be needed to reach your marketing goals efficiently.

  • Be sure to analyze all the content you currently have available and make appropriate changes as needed.

  • Examine each area of your company where information is shared, such as sales, product development, support, service staff, resources, and career opportunities. The main goal here is to transform all communications into effective content marketing pieces, therefore boosting content creation without adding more costs.

For example, Warby Parker found a excellent way to transform a boring annual report into an engaging and informative piece of web content:


3. Save Time & Resources – Plan Your Content Ahead of Time: The goal we’re looking to achieve is creating several pieces of content on similar topics all at once. Where you can, develop both blog posts and social media posts simultaneously — it helps reduce costs because you are combining your efforts and interlinking between content. It’s also a great idea to break larger pieces of content into various, smaller pieces, helping to extend your marketing budget even further.


A fantastic example is, Kelly Services, they repurposed one of their white papers as three SlideShare presentations, each one focused on a separate part of the presentation. Overall, these three slides brought in 10,000 views, 1,000 brand new people to subscribe and 250 sales leads. Now those kind of results can really take you to the bank!


4. Form A Distribution Plan To Publish Content Simply & Easily: Don’t just post your content willy-nilly! Create a plan to make sure your content reaches your target audiences.


  • Ensure that each piece of content is relevant to the site to which it will be posted:

  • Make sure your content will be able to be seen across all mobile devices

  • Remember a call-to-action: And make sure it’s relevant to your readers and marketing goals.

5. Prepare to track your content marketing efforts. Analyze your content efforts on a regular basis to ensure you are increasing your effectiveness with readers while decreasing your marketing costs in other areas. Be especially mindful to how many leads your content generates, as well as measure how many qualified leads & sales versus your expenses.


Finally, streamline the process. Once you’ve completed your company-wide content audit, created your content calendar, planned out your tasks and formed a publishing plan then you’re ready to streamline the entire content creation process to eliminate wasted time and resources. This step may also include finding social media management tools, hiring writers, finding guest bloggers, graphic designers or freelancers to help you make your content marketing efforts more efficient.


What techniques has helped your company streamline your own content marketing strategy? Has it helped you lower your costs on regular content creation?



5 Money-Saving Tips for Quality Content Creation - Part 2

Small Business Marketing Has A New Look!

Small Business Marketing Now Focuses On Your Reputation


Word of mouth has a dramatic effect on a small business, and today a lot of the conversations about businesses happen over social media marketing and online review sites like Yelp. Especially for small firms, you should encourage clients to become brand advocates as element of marketing efforts, The Huffington Post said.

Small-business marketing isn’t any longer about turning ads in to sales. Reputation building is important for organizations to keep it thriving and competitive. It may be more efficient for companies to generate understanding of their services and products. Nevertheless , encouraging consumers to consider a business favorably just isn’t something which are available.


online-reputation-management-seo-cartoon


The easiest way small businesses can gain exposure and sales momentum is always to start off with a fantastic product or service.  Supreme quality is now serving as a unique marketing tool. Consumers may wish to promote something specially unique to them. Organizations need to give attention to what makes them special before they could boost brand awareness. In an increasingly connected world, companies need to be noticeable and credible to ensure success, and gaining increased exposure within the local online marketplace reaching customers will help brands gain the exposure they need.


Why Online Reputation Marketing Works Great For Small Businesses


Small business might have unexpected marketing advantages over larger, well-established companies. New organizations can react faster to changes available in the market, in line with the Guardian. A marketing approach for a small company must be flexible and so the company can react to changes popular or customer behavior. Social media marketing in addition has made direct marketing easier than previously. Internet sites might help new businesses generate buzz about services and products and talk to their client bases for little if any cost. Businesses may also add videos and blogs with their web sites to encourage consumer interaction Since social media marketing is an efficient method of gaining an audience, consumers could be directly targeted with new campaigns and will be offering.


Developing and Maintaining Your Company’s Small Business Reputation Online


Relationship-building can be a crucial marketing component for small enterprises. It takes effort and time to enhance engagement through social networking, review sites, mailing lists and blogs, however it is definitely worthwhile for the long-term success of your company, The Huffington Post said. Small business organizations certainly need to make their clients feel valued and appreciated.


Some organizations use promotions or incentives to encourage consumers to spread the phrase about their products and services, but this method can sometimes backfire. Random contests are ok and may help create more excitement around reviewing your business. Customers can be frustrated when they discover the company utilizes paid reviews or tips. It may damage credibility and your reputation, so it’s vital to stay authentic and stick to your own customer reviews.



Small Business Marketing Has A New Look!

Why Specific SEO Rankings Cannot Be Guaranteed

No SEO Guarantees8 Reasons Why Specific SEO Rankings Cannot Be Guaranteed by ANY SEO COMPANY


  1. We do not own Google (despite what you’ve heard). Google is the final say of where you rank and the creator of ranking algorithms – not us.

  2. Those same algorithms are ALWAYS… repeat ALWAYS CHANGING.

  3. A company can deliver a “semi-guarantee” for PAGE 1 – they cannot deliver any promises for specific rankings. Those change daily – and the algorithms for being positions 1-2-3 do too.

  4. We do not know what your keyword’s competition is (yet). It may literally be impossible to rank – and without prior research – anyone giving you a quote is doing so without knowing full well they can deliver.

  5. What a previous SEO company or service has done WILL AFFECT our efforts (for better or worse). No matter what, your previous marketing efforts can even determine if we are able to have a successful campaign or not.

  6. You’ve started marketing… then maybe stopped for a few months… then started again… then stopped maybe once more (over and over). This is called the marketing coaster – it causes the Google Dance. If you don’t do SEO & market yourself 24/7 at a gradual rate – you will have varying rankings each week.

  7. SEO takes 90 days to really see movement and be able to know if the SEO company you hired is doing a good job – or no job at all. Unfortunately, this is how people are taken advantage of because companies do less than 50% of the work they said they would.

  8. Occasionally you will fall from PAGE 1 – down to PAGE 2 for some of your keywords for moments at a time. We even have keywords we’ve dominated for YEARS – and when a new Google Panda/Penguin/Hummingbird/Pigeon update comes – we find ourselves having to climb back up again.

 



Why Specific SEO Rankings Cannot Be Guaranteed

Game Changer In Marketing – What It Means For Your Business

Game Changer #1- the name of the company + the city reveals that companies reputation.


First off the marketing game changer for Google reviews requires at least a minimum of 10 reviews to even be credible and to even list your business is reputation score but not needed to show your reviews.


Think about how much you spend in marketing each month.


Regardless of the number, because of this game changer it’s important to think about what forms of advertising consumers are currently trusting the most-and then spend your marketing budget accordingly.


game changer

Nielsen Advertising Trust Survey 2011



Anything that is below 50% is not worth your marketing budget! You’re trying to build credibility where there no longer is any. (TV advertisements and text advertisements are a great example) reputation marketing is the most important pillar of marketing and should take up a minimum of 25 to 30% of your total marketing budget.  If I were to personally conduct a business’s whole marketing strategy I would use up to 40 to 50% for reputation marketing alone-due to this marketing game changer – that’s how crucial a business’s online reputation is.


Game changer #2- customer reviews are a major factor in almost every type of online marketing.


A business is bad reviews show up in Google maps, Google plus, pay per click campaigns, local review directories, Yellow Pages, it hurts your website rankings & KILLS your organic rankings!


If you have bad reviews  AND you’re paying for pay per click, SEO, social media, or local marketing-STOP! You’re throwing your hard-earned money away! What you’re literally doing is advertising your bad reviews to your customers. Do you think that’s attracting you business?…


Creative five-star reputation-and market your business’s products and services, so that your customers can be wowed and leave you raving reviews that will turn prospects into hot new referrals.


Game changer #3- 81% of consumers consider reviews and testimonials of high importance when buying.


72% of consumers trust online customer reviews as much as a personal recommendation from people they know. –Nielsen Global Trust in Advertising Survey 2011


46% of consumers post reviews. And 49% of consumers will not buy with our reviews.


Consumers look at an average of 6 to 10 reviews before making a decision about a business.–Tnooz.com survey 2001-2012


Can you see that if your business has bad reviews or does not have at least 10 five-star reviews- your business is just not credible online? Train and inspire your staff to give five-star customer service that will inspire your customers to leave you five-star reviews about your business!


 



The post Game Changer In Marketing – What It Means For Your Business appeared first on Reputable-Marketing.



Game Changer In Marketing – What It Means For Your Business

Online Reputation Management for Dentists

We’re closing in on the final minutes before our event goes live and it’s possible that you still haven’t signed up yet. Maybe it’s because of 101 different things going on in your business, or you just couldn’t make it to the event this time around. Well here’s a tip – everyone who signs up and reserves their seat and IS NOT ABLE TO MAKE IT will be offered a replay of the event to watch at their convenience.


Now I don’t know whether or not you can picture this event in your mind. And if you can see the amazing techniques we’ve been talking about for the past 2 weeks. And just think about how 60 minutes will change the way you do business from now on. (THIS IS HUGE)


Imagine being able to automate entire parts of your business within 24 hours! Well that’s exactly what we’re going to be showing you…


Now, I know in the past there’s times you’ve made the right decision and it’s been perfect for you, and you were totally satisfied, weren’t you? And there have been times where perhaps you’ve did something and then afterwards weren’t satisfied. It’s my job to make sure you use your best judgment. So I’m just going to ask you a couple of questions.


Think of a time when you were absolutely sure of something you wanted, absolutely convinced was a good idea, and were satisfied with it later. Okay, now when you do this, I want you to see that picture in your mind. Where is the picture located, to the left/right/in front of you?


Now I want you to reach out with your hands and bring that picture closer to you. Now double the size of that picture. Now double it again. Do you still feel sure of your decision in that moment? YES And you’re unconscious, in order to keep a feeling, you’re unconscious spins it. Where does the feeling start – stomach/head/legs? And does it move to the head or legs? Now does that go up your back and down your front…or the other way? Goooood… now that you see you’re unconscious spinning that feeling in that circle. Spin it faster. Now double the speed. Now double that. Now how sure are you of your decision in that moment?


Let’s take that picture of your decision and move it aside and put the picture you’ve made of what this event will be like… in it’s place. Now take a closer look at this event, can you feel this will be a good idea? The perfect opportunity to get more guests. How does it feel?


 


So the event feels like a good idea, doesn’t it?


IF YES – SIGN UP NOW AND WATCH LIVE or GET YOUR EVENT REPLAY IN 48 HOURS.



Online Reputation Management for Dentists

Sunday, September 28, 2014

A Proactive Marketing Strategy is Best When it Comes to Automotive Marketing

What do you understand by active digital marketing? Is it any different from passive digital marketing? There is a significant difference between these two types of marketing disciplines, a subject that is very important to me. Knowing this difference helps you to understand some automotive marketing styles used today and the categories they belong to.


Let’s start with the difference between active and passive digital marketing.


Passive marketing


Most people who do business online do not believe in ‘passive’ techniques. Passive techniques should be used by companies that offer automotive consulting. Passive marketing allows the customer to make the first step. For instance, if someone is looking for a car, they’ll go online and use a search engine like Google to look for companies that sell cars. So search engine marketing is a form of passive marketing. Other forms of passive marketing include:


  • Classified listings like Craigslist

  • Unpaid video marketing

Active marketing


On the other hand, active automotive marketing allows you to make the first move. A good form of active marketing is sending emails to target customers. Other forms of passive marketing include:


  • Social media marketing

  • Using banners and online advertisements

  • Paid videos

We have compared these two forms of marketing on our site as stand hunting vs. still hunting.


Why consider active marketing?

In order to succeed in passive marketing, you must implement the right strategy. You must come up with a strong message and position it where your target customers are likely to see it. Active marketing is more likely to succeed or fail depending on the strategy you use. I will explain why.


The biggest mistake I have seen dealers making when trying to promote their brand is using passive marketing strategies in active marketing platforms. This is something automotive marketing consultants don’t recommend. That is why two different campaigns can have a huge disparity when it comes to the level of success achieved. Active marketing allows you to present your message in a bolder and timelier fashion compared to passive marketing.


There are dealers who can make money on social media by selling their cars directly using paid ads but the same dealers are also unable to make any demonstrable sales after spending thousands on advertising. It all depends on the message they were sending to target customers and how that message was put across.


One thing that works for active marketing platforms is being straightforward whenever you are promoting your dealership. Tell those target customers why they need to visit your dealership even if they already have a car in perfect state.


On passive marketing venues like search, it makes sense to promote your dealership by claiming that you have the largest collection of a certain type of car. For instance a statement like “The Largest Selection of Audis in the State” would work for search but not in automotive marketing venues like social media. This is because the target customers on social media haven’t shown intent to buy an Audi and you haven’t given them a reason to make this decision.


When trying to market on active channels like social media, a message like this would work better “Amazing Discounts of the Year on Audis Happening Right Now”


In short, digital advertising involves sending a message that is suitable for a specific marketing channel.



A Proactive Marketing Strategy is Best When it Comes to Automotive Marketing

Friday, September 26, 2014

LinkedIn Optimization: A Step-By-Step Guide To Rank #1 On LinkedIn Search

LINKEDIN – The love I have been receiving from this LinkedIn Optimization is amazing. And the LinkedIn Comunnity – I feel really welcomed, so thanks to you all. I wish I could meet you in person and thank you personally. I hope one day I will.



Enough of the pep talk, time to get down to the meat!


Today I have something different for you. This is going to create tangible, solid results for you once you implement the steps in order. It’s fast and simple. I am really looking forward to making this post holy smokes viral, and I need your help. Make sure you tweet, like, share, email, knock on doors, email and shout out loud about this post because I know you will get the results as promised: Rank on top of the LinkedIn search within 10 minutes, GUARANTEED.


 


 [youtube aamhEK3qgt8]

Why LinkedIn?


We all know that Google is the most searched website on earth, but not many of us know that YouTube is in second place followed by Yahoo andBing. Interesting fact, right?


Google has changed the way search works and now users assume to find stuff using the search feature on any website they visit. LinkedIn, being the 16th most visited website on earth (according to Alexa), gets millions of searches every single month. The majority of these searches are made to find people. Users look to form partnerships, find vendors, customers, employees, employers and more.


The searches are being made every day. Are you showing up there when users are in the peak state of finding someone for their needs?


In the next 15 minutes, (5 minutes reading + 10 minutes implementing) you will show up on that results page for the keyword of your choice.


Note: I am using myself, Zachary Miller, a Reputation Marketer, as the example in this post to rank on top of LinkedIn search.


 


LinkedIn Optimization



 


LinkedIn Optimization Algorithim


LinkedIn’s search algorithm is not that sophisticated. Unlike Google, LinkedIn search only displays results from within its own website.


Following are the factors that determine who ranks on top of the search results in LinkedIn:


  1. Job History

    LinkedIn looks at a user’s current and past title at his employing company. The more times that title occurs, the ranking goes up for that keyword.

  2. Headline

    The engine also looks at the profile headline and sees if the keyword appears there.

  3. Name

    If a user has “Reputation Management” or “Zach Reputation Management” as the name, you will get the highest ranking. Unfortunately, such an account has a high potential of being banned because “Zach Reputation Management” is a fake name. Secondly, it’s bad practice from a usability standpoint. Definitely not recommended to put the keyword as a name.

  4. Connections

    Search results in LinkedIn are personalized to the person searching. Results are shown only of those people who are within one’s network. The broader your network, the more people will be able to see your profile in their search results.

Now I will show you a crazy way of ranking on top of LinkedIn search by optimizing your Job History.


 


LinkedIn Optimization Step 1: Keyword Preparation


You need two inputs to rank for any keyword you desire:


List A. Key phrase


Compile a list of keywords you wish to rank for:


  • Ideally, these keywords should be professions that LinkedIn users are looking for

  • Your list should be short and focused, 5-10 keywords

i.e.


Reputation


Reputation Marketing


Reputation Management


SEO


Marketing


Reputation Analysis


 


We see above that the the term “Reputation” is repetitive in the term “Reputation Management” and “Reputation Marketing”, hence we will remove the term “Reputation” from one of the spots. Now make the list of keywords comma separated for your LinkedIn Optimization:


Reputation, Reputation Marketing, Reputation Management, SEO, Marketing, Reputation Analysis


 


List B. Clients/Projects


Compile a list of past clients, companies and projects you have worked for:


  • The bigger this list, the stronger and higher your rankings

  • Ideally, list 10 projects. For competitive keywords this list could be bigger

i.e. These are the list of companies Zach has done Reputation Services for:


(If you do not have a huge list, you could list your project names here.)


Labelle Catering

Party Time Productions

La Grange Crane

Herigage House Florist

Little Company of Mar

The One & Only Novel

Synergy Virids

Anderson & Boback

Big Top

Home Helpers

Shelf Butler

Premier Garage

Accretive Health

A Place to Bark Animal Rescue

Dennis Cook

H Foundation


If you were not an employee of these companies, put the name of your company in front of your clients/projects list in the following fashion:


(Zach is the founder of Overdrive Strategies)


Overdrive Strategies | Client Labelle Catering

Overdrive Strategies | Client Party Time Productions

Overdrive Strategies | Client La Grange Crane

Overdrive Strategies | Client Herigage House Florist

Overdrive Strategies | Client Little Company of Mar

Overdrive Strategies | Client The One & Only Novel

Overdrive Strategies | Client Synergy Virids

Overdrive Strategies | Client Anderson & Boback

Overdrive Strategies | Client Big Top

Overdrive Strategies | Client Home Helpers

Overdrive Strategies | Client Shelf Butler

Overdrive Strategies | Client Premier Garage

Overdrive Strategies | Client Accretive Health

Overdrive Strategies | Client A Place to Bark Animal Rescue

Overdrive Strategies | Client Dennis Cook

Overdrive Strategies | Client H Foundation


 


LinkedIn Optimization Step 2: Enter The Projects


Now we will enter your projects in a specific fashion in your LinkedIn Profile.


On LinkedIn:


  • Go to Profile> Edit Profile

  • Click Add a Current Position OR Add a Past Position (Both work)

Your List A. will work as the Title, and Your List B will be the Company Name.


  • Enter one of your projects from List B as “Company Name”

  • Enter your key phrase from List A as your “Title”

  • Enter the Time Period when you did this project (Make sure you enter some of your projects that you are CURRENTLY working on. LinkedIn will list them as current in your profile which helps in ranking)

  • Description is not required

Repeat this step for all the projects from List B.


 


LinkedIn Optimization Results – Ranked #1


Here are my rankings for the LinkedIn Optimization:


#1 Reputation Management

#1 Reputation Marketing

#2 SEO

#1 Reputation Analysis

#1 Reputation


Impressive, right?


I hope this tutorial has inspired you to take action. No action no results. So get your LinkedIn Optimization today! (You can even hire us to do it!)


 




LinkedIn Optimization: A Step-By-Step Guide To Rank #1 On LinkedIn Search

Tuesday, September 23, 2014

Reputation Marketing What Is It?

reputation marketing


What Is Reputation Marketing?


“Reputation Marketing is positioning your self in front of thousands of buyers as the local marketing leader in your industry with the five-star reputation.”


Reputation marketing is the most important kind of marketing because reputation is everything! In business and in life you wont get far with a bad reputation and certainly won’t easily gain the trust of many people.  But what if you had a bad reputation and you didn’t even know about it?  That is exactly what it’s like with businesses not knowing their online reputation score.  That means an encompassing score of all the reviews online that are in the top online local directories and search engines for your specific business. Some businesses may even have local five-star reputations but their online reputations are ruining their chances for new potential customers to come walking through their doors.


Why Haven’t I Head About Reputation Marketing Until Recently?


Move over social marketing-the game has certainly changed with reputation marketing.  You may not have heard about reputation marketing until now due to the fact that Google has made some changes it their algorithm -as well as more and more people are using their mobile devices to search for directions or find the most reputable business for their day-to-day services.  there is also one other critical point of why you may not have heard about reputation marketing until recently-the increasing popularity of online reviews!


How Online Reviews Affect Reputation Marketing


“72% of people trust online reviews as much as a personal recommendation.”  “70% of buyers trust business is to have a minimum of 6 to 10 positive reviews.”


 


( insert Neilson chart)


Can you see how customer reviews greatly affect your business’s reputation marketing? Do you see that if your business does not have 10 five-star reviews that your business is not trusted online?  Customer reviews are a huge pillar in a business’s marketing strategy but unfortunately too many businesses have managed to overlook thus far.  remember you are only one bad review away from a bad reputation online-everybody has bad days everyone has different experiences, bad reviews do happen-but what is your reputation marketing strategy for when they do?


 


 



Reputation Marketing What Is It?

Always Feels Like White Glove

5-Star5-Star Reputations…


Not everyone can be a 5-star company. But anyone who is giving service that is 5-star and wants to keep it that way MUST be marketing and managing their reputation at all costs!


Especially online, when Google now rates and reviews your business whether potential customers are looking for directions or a phone number. Those 1, 2, 3 and 4 star ratings can make the clients turn to your competitor for easier service.


What’s Your 5-Star Strategy?


Whether you’re a large corporation or small family-owned and operated business, it doesn’t matter, EVERY business needs a reputation marketing and managing strategy. Why? Because you’re only one client away from a bad review and you’re only one bad review away from a tarnished reputation that could cost you clients.  You’re reputation is everything!  As a business your reputation is directly linked to client satisfaction.  The problem businesses are running into now is remembering that some if not a majority of their clients found their business or more information about their business online.  Another thing that clients do online is leave reviews.


5-Star Reviews = 5-Star Reputation


Reviews whether good or bad are an opportunity for you to engage with your clients; while building rapport and credibility.  Businesses should be as ready to respond to good reviews just as quickly as negative ones.  While that may sound surprising it’s just common sense for keeping your 5-star reputation stellar and enable your business to provide quality customer service to your clientele.  Monitoring your bad reviews helps keep your business sharp and your staff always doing their best.  Responding to both good and bad reviews shows your clientele your 5-star reputation by showing them that you’re listening and that you care about their experiences at your establishment.


Big or small company-it doesn’t matter, what does is keeping your 5-star reputation, 5-stars by developing, marketing, managing & creating a 5-star reputation culture within your business.



Always Feels Like White Glove

Improve Your Online Reputation: 5 Secrets To Do Just That

Most of us constantly think “That’ll never happen to me”. Then it occurs. So, what do you do when the “it can never happen to me” evolves into “what do I do now?” Gradually, reputation becomes a worry for every business owner. Here are several insider secrets that will help you avert this crisis:


 


1. Improve Your Online Reputation with Google Alerts


Signing up with regard to Google Alerts enables you to receive notifications each and every time your predefined keywords and phrases are mentioned word-for-word online. Simply go in order to www. google. com/alerts and input queries you need to be notified with regards to (e. g., ones practice name, ones name, etc. ), how often you intend to be notified, and provide the email address in which the alerts should become sent. This will help the process of monitoring to improve your online reputation.


 


2. Improve Your Online Reputation with Feedback


Feedback builds credibility. Positive reviews and responses online can help improve your online reputation and search engine rankings, provide new customers having a sense of confidence, and help silent the negativity of 1 unsettling review.


An exorbitant volume of negative feedback will be bad, very bad. But the periodic bad review typically isn’t the end-all and be-all of your reputation-unless you have no other references to back up your company. Though undesired, responding to a negative review in any courteous, professional manner shows customers you care and desire to solve the issue currently happening.


An absence associated with online reviews can be a red hole. Without a solid understanding of other customer experiences, prospects feel just like a practice without evaluations is more of your gamble. Thus, there’re less likely to choose said practice while their provider.


Make sure you remember about moderating your website comments. Your practice blog is the best way to educate customers in addition to prospects about ones services; however, when former customers are generally leaving negative feedback about their experiences, you may unintentionally be losing brand-new customers. Luckily, website engines allow administrators to moderate feedback. Changing your controls and requiring comments to be approved before there’re published could reduce you from undoubtedly perpetuating negative feedback.


 


3. Improve Your Online Reputation with Realization


Major corporations also have their fair share of meltdowns and know you will need only one negative customer experience in order to explode online, causing significant problems when trying to improve your online reputation.


As soon as large companies experience negative feedback in which goes viral, they promptly reply to the problem, declare they did wrong, vow it is not going to happen again, in addition to revamp their treatments. Should you endure the setback associated with viral negativity, follow mega-corporations in addition to take responsibility — “right” ones “wrong” — and generate an agenda to prevent the situation from reoccurring. In the same way the initial negative complaint was publicized online, publicize your renewed customer satisfaction policy, and be sure you always provide people with superior attention.


 


4. Improve Your Online Reputation with Using Available Resources


There are no cost online resources which can help you build your individual online reputation. Brand Yourself is usually a self-guided reputation marketing firm that allows users to manage the spending they will put toward personalized reputation marketing link building. A free account with all the company enables users to influence the Google listings for their picked name. The user may then link profiles, include backlinks, and manipulate their pages to aid rank desired websites while bumping a smaller amount favorable pages down in the search engine.


 


Improve Your Online Reputation with Reputation Marketing


A strong reputation will take some time to create, and you usually do not want to let negative online evaluations destroy it. To counteract this, you may wish to consider hiring a business such as Overdrive Strategies. This sort of professional reputation marketing improves customer satisfaction and can help increase sales by helping you to personally respond in order to unhappy customer evaluations. This service helps you to deter negative advertising from being circulated online for prospective customers to find out.


Remember to constantly monitor what Online surfers are saying with regards to your company. While using ever-increasing popularity associated with online review internet sites, it’s no lengthier a matter associated with “if” but “when” you obtain your first negative customer review. When that period comes, you will want to respond with integrity to keep your online name glowing, but you will additionally want to modify your services and professional way of prevent a situation in the foreseeable future.


 


Learn How To Improve Your Online Reputation Here



Improve Your Online Reputation: 5 Secrets To Do Just That

The Power of Online Reviews - Live Event

What if I told you, in this e-mail I’m going to give you early access to our proprietary review monitoring system at NO-COST? Yes, a review monitoring system that we created for you, just so you can know the instant a negative review is posted about you online. And now just because I gave you that, you’re really eager to go to the event, aren’t you?


Well, here’s a early look at our patent pending system that we’re giving you: www.BadReviewsAbout.Me


Reputation Marketing


Now you still may be asking, how many people are really looking for me and seeing my reviews online? Well, once you have our step by step guide showing you how to claim and optimize the top major directories, you’ll find out that there are literally hundreds if not thousands of people finding you every single month. And your personal statistics will prove that seem to.


Reputation Management


And why is this so important? Well, when it gets right down to it – everyone is always comparison-shopping. We always want to know – no matter what we spend, we’re getting the best value for our money. So the next question is, who would you choose? COMPANY A: 4 Stars … COMPANY B: 3 Stars or… COMPANY C: 5 Stars?


Reputation Marketing Online


It’s no surprise, that whenever you have a guest that is on the fence inquiring into whether or not they should stay with you. The ultimate marketing tactic that anyone can use is to say, “Don’t take my word for it – check out our reviews online and what others have said about us.” And when they see 100’s of 5-Star Reviews about you…there is no question that you are the premiere 5-star Bed & Breakfast in the area. They’re going to go with you, aren’t they?


So join our event and get our review monitoring system, learn how to collect more reviews, how to answer and respond back to negative reviews… and more!


 


PS: If you think our review monitoring system is helpful, come to the event and see an even bigger surprise I have. I’m going to show you how to track where every single call has come, how that caller found you, all in an easy to see tracking system at NO-COST!



The Power of Online Reviews - Live Event

Monday, September 22, 2014

Online Reviews Help Your Boost SEO in 3 Major Ways

 Online Reviews Even Help Your Business’s SEO Campaign


These days, when someone is interested in a business, it is easy for that person to find a wealth of information on that business just by searching the Internet. Not only is it possible to browse your business website to get a good idea of what you offer, but potential customers are also using online reviews of your business to make  the important decision of whether or not they want to work with you or someone else. This has very obvious implications when it comes to earning new customers . . . but did you know that online reviews can also go a long way in lending to your business website’s credibility, by strengthening its search engine optimization (SEO)? You betcha!


online reviews


How so?  Here are three ways online reviews can help your business SEO:


  1. Drive More Traffic. Simply put, having your business listed on review sites increases your online exposure.  And having 20-40 online reviews on each network showing hundreds or people every month, how your quality is.  Increased exposure means more traffic to your business website. The more traffic your website has, the more attention it gets from search engine crawlers (those programs that find, examine, and evaluate pages on websites), and the higher it will rank on search engine results lists.

  2. More Backs Links.  Online reviews create more backlinks. Back links are basically links to your site from other sites. Search engine crawlers identify link backs and figure them into your site’s overall relevance when determining your ranking in search engine results. The more backs links you have leading to your site, the more relevant your site will appear to be, and the higher it will sit on the results page. Many online review sites allow you to include links to your business site, so the more review sites you are registered with – and the more reviews your business gets – the stronger your back  link value will be.

  3. Strength in numbers. There are countless online review sites that you can list your business with, and that number is only growing. Here at Overdrive Strategies, we list our clients on the top 360 review sites.  As a small business it’s important to leverage every place to gain exposure that you can and online reviews networks provide a great free way to find more customers. Be sure to register your business on sites like Google+ Local, Yelp, Foursquare, Bing, Angie’s List, and more, in order to get people talking about your business and linking to your website. In this way SEO is about popularity: the more exposure you have on the web, the better your SEO.

Online reviews are the future of marketing online and the newest way your company will get thousands of new customers this year!


Online reputation management is a process, but it is also tantamount to your business success and doesn’t need to be intangible for you. To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, Overdrive Strategies. Check out more information on reputation marketing here.



Online Reviews Help Your Boost SEO in 3 Major Ways

Friday, September 19, 2014

Reputation Can impact Your Online Findability

How Is Your Reputation? Are Consumers Easily Finding You Online?


reputation online


 


Somebody once wrote, “Your name is worth it’s weight in gold. ” That little gem of wisdom has proven repeatedly. Your reputation is absolutely everything. From small restaurants to big car organizations, nothing can impact a business’s important thing faster when compared to a reputation gone sour or just as bad having no reputation at all. But many entrepreneurs forget that reputation may also play a large role in a business’s “Findability and thus credibility online. ”


 


 


The Five Reputation Facets to be Findable.


Being “Findable” means a small business is seen to consumers where and when they’re prepared to buy. These five key marketing components or facets help identify how findable a small business is to consumers including: Brand, Physical Location, Advertising, Online Presence, & Community all of which help make a company’s Reputation. The amount of engagement in each factor plays a significant role in determining their overall visibility online. Probably one of the most pivotal and dynamic of the five is arguably Reputation.


 


Your Online Reputation & Community.


reputation


For a long time, being involved with your neighborhood community through sponsorships, memberships and charities was a significant section of staying in touch your business’s findability, goodwill and brand loyalty. But today you will find countless websites consumers can visit & generate recommendations in regards to the companies-big or small-that they’ve experienced. Sometimes that recommendations is complimentary, sometimes it may be outright damaging to business. In either case, that information is offered for existing and prospective customers to see and use when deciding whether or not to purchase from you. So it’s crucial that you keep an in depth look on what’s being said about your company so that you can engage any damaging recommendations right away.


 


Listen. To Your Reputation.


What is very important that you  do in monitoring your reputation is always listen. Local businesses tune into their clients in-store but what about the potential customers looking for you online?  You can benefit not just by reading your reviews but also by responding back to reviews, you are able to steer the conversation in the right direction. So that you can listen, you need to know where you’re being mentioned. Today, which means monitoring social media marketing networks, local business directories, blogs, review websites and much more to see what’s being said about you. That’s where in fact the idea of “Monthly Reputation Monitoring” will come in.


Reputation monitoring.


reputation To put it simply, monitoring your reputation may be the procedure for tracking what’s being said about your business. For a few, it could help to think about monitoring your reputation a bit like constant credit monitoring for the business. With credit monitoring, experts always tell you to check your credit each year, get an updated score, and review your report for known blemishes that you might have the ability to fix. But with reputation, checking only one time per year would be putting you in a position that could be damaging beyond repair.  It’s crucial to monitor your reputation weekly if not daily considering the internet never sleeps so your reputation is available for anyone to see,day or night. Countless prospects could have already seen the detrimental information, believed it-whether it had been true or not-and passed you over for a competitor. It happens all the time.  When you actively monitor your reputation you know very well what information has been said about your company in today’s instant social networking world.


The Big Four of reputation.


You will find four main areas that local businesses should think of when it comes to online reputation:


Visibility – It doesn’t matter what type of business you have to be visible in most the places people look to find your services and products online. That features search-engines, directories, industry/professional websites, local websites, and much more. Where have you been appearing? Are there any reviews online you might not be aware of? Can your online searchers easily find your absolute best reviews?
Reviews – Exactly what are your customers saying about you? Have you been responding back to these properly? Reviews aren’t only for movies and restaurants anymore. From lawyers to zoos, even churches and schools get reviewed by consumers nowadays and several times those reviews get republished on other websites. So it’s more essential than ever before to monitor what’s being said about you. Another wise you could be losing business you didn’t know you could have.
Social media marketing – What’s the “buzz” around your organization? Can your visitors find you on Facebook? Are they mentioning you within their status updates or tweeting about you? Most importantly are they converting into loyal customers? Really, this category is about engagement with YOUR customers
Competition – It’s as vital that you monitor your rivals to keep up with the latest updates in your industry. What exactly are their clients saying? Are you currently being mentioned in exactly the same comments? How will you improve from that?


You Have The Power To Change Your Reputation Online- You’re No Longer A Victim.


Nearly every business in the course of time drops the ball sooner or later. And that disappointed customer might vent their frustrations with techniques that’ll be significantly less than flattering to your company. So as you can’t get a handle on what they do say and where they do say it, you are able to get a handle on how when you’re in a position to answer it. Reputation management provides organizations the opportunity to deal with an adverse situation and change it around in to a positive one. You’ll seem like a caring and responsive business in the eyes of some other clients by making your gesture in a public forum. So you may not just regain the consumer you might’ve lost, but possibly gain dozens more along with your proactive response.


Start monitoring your reputation today!


online reputation There are numerous reputable organizations offering reputation management tools making it simple for small enterprises to monitor what’s being said about them. Most of these tools are digital advertisers that have a free of charge summary tool located within the Account Management System, where they are able to get only a snapshot of these reputation over the web. Our Monthly Reputation Monitoring service is done by real live human beings working around the clock as a team to monitor your online reputation and keep you updated within 24 hours of all your new reviews both good and bad.  We also provide you with pre-written templates to give you ideas for professionally responding back to negative reviews as well as positive reviews online.  And equip you with our 4W perfect Review Formula for collecting more reviews from your customers.


 



Reputation Can impact Your Online Findability

Online Reputation Management: Here Are 10 Vital Queries To Ask

Online Reputation Management


 


1. How do I find out what individuals are saying about my company online?


Start by simply in search of your company’s name — as well as the names of your product or service — on Google, Yahoo and Bing, and see kinds of information come up. Search using the complete title of your company, along with common misspellings of computer. You’ll also want to run an image search in your company’s name.


Within an ideal world, the business’s actual web page, hopefully along with some favorable, accurate news and evaluations, should dominate the majority of the first page of position in search results, says Michael Zammuto, us president of Brand. com, a new Philadelphia-based online name management firm.


 


2. Can I be notified when my own company is mentioned online with Online Reputation Management?


Yes. All you should want to do is create a new Google Alert. They are free, real-time email alerts which have been automatically sent on your email address any time mentions about your organization occur online. However Google Alerts only works when people mention your business name or keywords exactly word-for-word.  You can easily set up many keyword-based alerts in order to notify you any time relevant new web content is published about your products, services and events and the of your competitors.


 


3. How does my own company’s online reputation compare to my competitors’?


Fertik says it’s just as crucial to check your competitors’ online reputations because it is the whole idea behind Online Reputation Management. “Pay close attention of what people say your competitors are doing right that you may not be possibly performing right. The idea is what you discover more about your competitors online to fill virtually any service gaps as well as gain a cut-throat edge.


 


4. Does my company website represent my own business in realistic way?


Your company’s own website is the first line of defense with regards to your online name and Online Reputation Management, Zammuto says. It contain compelling model messaging that definitely demonstrates what your organization services or has for sale.  More importantly, does your company’s website url directly mirror the actual business title (www. companyname. com)? If not, Zammuto says you should immediately acquire a perfect match domain title, if possible, so consumers can potentially, quickly find people online.


 


5. How do I monitor what people are saying about my own business via social media?


If you have your own personal company Facebook web site or Twitter account, log into every platform daily in order to track customer queries and comments and interact to them individually in a timely manner, Zammuto advises.  HootSuite makes this super easy – it’s Online Reputation Management made quick.


 


6. Should I care what folks say about my own company on evaluate sites?


“Word-of-review has become more powerful when compared with word-of-mouth, ” Fertik affirms, so it’s critical to investigate and understand what individuals are saying about your organization on review sites which have been relevant to your specific field.


For example, should you own a hotel, you’ll want find reviews and ratings of your respective establishment on websites like TripAdvisor as well as Hotels. com. If people usually are complaining on most of these sites about the cleanliness of your respective rooms, view it as an opportunity to swiftly respond with appropriate, corrective action and also to update your brand’s very own website messaging in order to reflect your much better housekeeping standards, indicates Fertik.


 


7. What types of positive web content may i create to canceled out negative content?


Zammuto suggests you create several different unique types of web content which highlight your product or service, including a company blog along with a YouTube channel, firstly.


Building up interesting and relevant web content about your company can increase the possibilities of favorable links appearing about the first page of Google google search. The basic concept, Zammuto says, would be to produce enough positive google search to minimize virtually any negative ones beleaguering the brand. Suppress this bad, pump the good.


 


8. Should I stress about my personal on the net reputation, too?


Without a doubt, especially if that you are the product alone, says Fertik. For instance, if you are a doctor or legal counsel, you’ll want to make certain that when people search for your name online they encounter web content about you that is nothing less than favorable. This incorporates comments, images and videos you post on LinkedIn, Fb, Twitter and Instagram and on the personal blog. Your own online persona and image ought to be “consistent with the profession enough to improve consumer confidence, inch Fertik says.


 


9. Must i respond to bad reviews?


Both Fertik as well as Zammuto advise you do not waste time giving an answer to attacking comments in review sites such as Yelp.


“The additional you engage bad comments on Yelp, the more you’re basically encouraging Google to operate a vehicle traffic to those types of controversial interactions, inch Zammuto says. On other sites though one should always respond back to unfavorable reviews promptly for the benefit of others reading them.


 


Need Online Reputation Management?


Find What Others Are Saying About You Instantly by Clicking Here.


 



Online Reputation Management: Here Are 10 Vital Queries To Ask

Improve Your Online Reputation: 5 Secrets To Do Just That

Most of us constantly think “That’ll never happen to me”. Then it occurs. So, what do you do when the “it can never happen to me” evolves into “what do I do now?” Gradually, reputation becomes a worry for every business owner. Here are several insider secrets that will help you avert this crisis:


 


1. Improve Your Online Reputation with Google Alerts


Signing up with regard to Google Alerts enables you to receive notifications each and every time your predefined keywords and phrases are mentioned word-for-word online. Simply go in order to www. google. com/alerts and input queries you need to be notified with regards to (e. g., ones practice name, ones name, etc. ), how often you intend to be notified, and provide the email address in which the alerts should become sent. This will help the process of monitoring to improve your online reputation.


 


2. Improve Your Online Reputation with Feedback


Feedback builds credibility. Positive reviews and responses online can help improve your online reputation and search engine rankings, provide new customers having a sense of confidence, and help silent the negativity of 1 unsettling review.


An exorbitant volume of negative feedback will be bad, very bad. But the periodic bad review typically isn’t the end-all and be-all of your reputation-unless you have no other references to back up your company. Though undesired, responding to a negative review in any courteous, professional manner shows customers you care and desire to solve the issue currently happening.


An absence associated with online reviews can be a red hole. Without a solid understanding of other customer experiences, prospects feel just like a practice without evaluations is more of your gamble. Thus, there’re less likely to choose said practice while their provider.


Make sure you remember about moderating your website comments. Your practice blog is the best way to educate customers in addition to prospects about ones services; however, when former customers are generally leaving negative feedback about their experiences, you may unintentionally be losing brand-new customers. Luckily, website engines allow administrators to moderate feedback. Changing your controls and requiring comments to be approved before there’re published could reduce you from undoubtedly perpetuating negative feedback.


 


3. Improve Your Online Reputation with Realization


Major corporations also have their fair share of meltdowns and know you will need only one negative customer experience in order to explode online, causing significant problems when trying to improve your online reputation.


As soon as large companies experience negative feedback in which goes viral, they promptly reply to the problem, declare they did wrong, vow it is not going to happen again, in addition to revamp their treatments. Should you endure the setback associated with viral negativity, follow mega-corporations in addition to take responsibility — “right” ones “wrong” — and generate an agenda to prevent the situation from reoccurring. In the same way the initial negative complaint was publicized online, publicize your renewed customer satisfaction policy, and be sure you always provide people with superior attention.


 


4. Improve Your Online Reputation with Using Available Resources


There are no cost online resources which can help you build your individual online reputation. Brand Yourself is usually a self-guided reputation marketing firm that allows users to manage the spending they will put toward personalized reputation marketing link building. A free account with all the company enables users to influence the Google listings for their picked name. The user may then link profiles, include backlinks, and manipulate their pages to aid rank desired websites while bumping a smaller amount favorable pages down in the search engine.


 


Improve Your Online Reputation with Reputation Marketing


A strong reputation will take some time to create, and you usually do not want to let negative online evaluations destroy it. To counteract this, you may wish to consider hiring a business such as Overdrive Strategies. This sort of professional reputation marketing improves customer satisfaction and can help increase sales by helping you to personally respond in order to unhappy customer evaluations. This service helps you to deter negative advertising from being circulated online for prospective customers to find out.


Remember to constantly monitor what Online surfers are saying with regards to your company. While using ever-increasing popularity associated with online review internet sites, it’s no lengthier a matter associated with “if” but “when” you obtain your first negative customer review. When that period comes, you will want to respond with integrity to keep your online name glowing, but you will additionally want to modify your services and professional way of prevent a situation in the foreseeable future.


 


Learn How To Improve Your Online Reputation Here



Improve Your Online Reputation: 5 Secrets To Do Just That

Wednesday, September 17, 2014

SEO Rankings Guaranteed

When you get any package with us for SEO – we always offer a guarantee to our clients to insure you are making the smartest decision on the best investment. Again, SEO is an investment and it takes anywhere from 6-12 months to rank for competitive keywords in Google. In that time, we want to assure you that we can meet certain guidelines to show our competitive edge in getting you ranking quickly. That’s why we offer our guarantee:


 


You Will Rank PAGE 1 in 6 Months GUARANTEED


 


There are a few guidelines that we ask everyone to simply keep in mind. This helps us both stay on the same track as we work together to get into the Top 10 Positions. As we do not own Google – we have to insure that we keep within certain guidelines to offer a TRUE guarantee that we can meet.


  • We will rank half of all your keywords Page 1 within 6 months

  • Verified Screenshots & Ranking Reports will be the only authority to prove we ranked you Page 1

  • Any keyword that reaches Page 1 during a campaign is set to the status of “ranked for the guarantee”

  • Keywords must be approved by us for the 6 month ranking guarantee

  • A Keyword Competition (KC) Rating over 30 will have stipulations added because it needs 180+ days to rank

  • If we do not meet our guarantee you will get 1 month of free service


SEO Rankings Guaranteed

SEO Rankings Guaranteed

When you get any package with us for SEO – we always offer a guarantee to our clients to insure you are making the smartest decision on the best investment. Again, SEO is an investment and it takes anywhere from 6-12 months to rank for competitive keywords in Google. In that time, we want to assure you that we can meet certain guidelines to show our competitive edge in getting you ranking quickly. That’s why we offer our guarantee:


You Will Rank PAGE 1 in 6 Months GUARANTEED


There are a few guidelines that we ask everyone to simply keep in mind. This helps us both stay on the same track as we work together to get into the Top 10 Positions. As we do not own Google – we have to insure that we keep within certain guidelines to offer a TRUE guarantee that we can meet.


  • We will rank half of all your keywords Page 1 within 6 months

  • Verified Screenshots & Ranking Reports will be the only authority to prove we ranked you Page 1

  • Any keyword that reaches Page 1 during a campaign is set to the status of “ranked for the guarantee”

  • Keywords must be approved by us for the 6 month ranking guarantee

  • A Keyword Competition (KC) Rating over 30 will have stipulations added because it needs 180+ days to rank

  • If we do not meet our guarantee you will get 1 month of free service


SEO Rankings Guaranteed

Monday, September 15, 2014

Reputation Marketing: What Online Visitors Are Finding About You?

Reputation Marketing: What Factors Are Involved?


First off, would you purchase a products or services which has bad ratings and reviews? Not likely. Let’s imagine you’re up against choosing from two identical products and services (or services). One has 21 good reviews, as the other has 16 good reviews and one has 4 good reviews. Which would you buy? Your choice for many people isn’t that difficult. Probably, you’ll pick the one with 21 good reviews because it has the most social proof.


reputation marketing In the current fast-paced, web business environment, there are lots of ways for a small business owner to let clients find out about the business enterprise. These range between web sites to social media marketing accounts, S.E.O., mobile web sites and coupons to text marketing campaigns, email and direct mail- but Reputation Marketing could be the most critical way you are able to market your company.

The internet marketing game has changed, along with your competition does not even comprehend it- yet. Today, reputation marketing is the new genre in the marketplace because your reputation is everything!

You will find 4 different “game changers” to exhibit why it’s so essential for your company to really have a good reputation online.


· Game Changer # 1: Search engine results now reveal your reputation online. Test this: in your online browser, look for any organization name as well as the city it’s in. For instance , look for “elephant bar fremont”. Straight away, you see “Score: 16 / 30- 66 Google reviews” – the company’s reputation, out in the great outdoors, naked, for the world to see. Information similar to this has been arriving for only some months, and unfortunately, the rest of the review web sites (with the bad reviews) will arrive prior to the business’ web site, articles, or YouTube videos.


· Game Changer # 2: Customer reviews certainly are a major element in nearly every kind of internet marketing. Did you know bad reviews is now able to arrive in Google Maps and Google+, pay-per-click (PPC) adverts, web site rankings, organic serp’s, and local directories?


· Game Changer number 3: If your organization is using S.E.O., social media marketing, pay-per-click, or other local marketing tools, none of it works anymore when you have bad reviews on line! Consider that… You’ve already agreed that you wouldn’t purchase a product which has bad ratings, right? So even though you have a full page 1 ranking or perhaps a great social media marketing presence, no body will buy due to the bad reviews!


· Game Changer number 4: Good reviews send you pre-qualified, pre-sold clients. Why? Because buyers trust reviews nearly around personal guidelines! A recently available Nielsen survey showed that 72% of individuals trusted on line reviews, weighed against 90% who trusted the guidelines of individuals they knew. On the web reviews are now actually more valuable than the usual CNN interview, a newspaper article, or even a internet site. This really is very powerful…

What you can do? First, develop a 5-star reputation for your business. Good prices, great customer care, friendly atmosphere- simply speaking, be a highly skilled business. Then, and only then, are you able to successfully market your services and products.


Why Reputation Is Paramount To Your Company?


Additional research showed that consumers lookup on average 10 reviews before carefully deciding. And 70% of consumers trust a company with no less than 6-10 reviews. Without ten 5-star reviews, your company isn’t trusted!


Right now, you’re probably asking, “What is Reputation Marketing? ” Simply stated, it’s positioning your organization, using its 5-star reputation, since the market leader before 1000s of audience. It’s pro-active marketing for your business- not like reactive “reputation management”.

What when your business have because of its reputation online marketing strategy? You can find four components: 1) create a 5-star customer-first reputation for the business, 2) market that reputation, 3) manage that reputation, and 4) develop a reputation marketing culture inside your business. You’ll first need to find out what your present on line reputation is, in order to implement your strategy.


DISCLAIMER: Reputation Management has now been replaced by Reputation Marketing. Reputation Management is solely MONITORING of an online reputation in a reactive form, especially through slower methods like “Negative SEO”, “Brand Recovery” and “Review Monitoring”. Reputation Marketing is collecting, filtering out (4-Star and below) reviews, posting those reviews to Google, Yelp, Bing, Yahoo and then marketing those reviews BEFORE/AFTER negative reviews happen and covering 1 bad online reviews with 10 positive reviews (while still answering the negative review like Reputation Management).



Reputation Marketing: What Online Visitors Are Finding About You?

Reputation Online Marketing for Small Businesses

Reputation online marketing for smaller businesses


As your small business, you’re in charge of marketing your organization – and which means pinpointing your most viable marketing avenues. Whatever size your organization is, there is absolutely no denying that it will have an Internet presence, because the Internet may be the arguably the most powerful marketing arena there is-for just about ANY business. A big section of establishing a solid on the web presence is managing your online reputation. What exactly is reputation online marketing about? Here are a few things you need to know:


How Your Reputation Online Is Formed


reputation online


There are numerous of review internet sites that you can get solely for allowing your web visitors and customers the opportunity to publish their experiences along with your business, and these internet sites are where your online reputation may be made or broken. On the web review internet sites include Foursquare, Yelp, Bing, and Urban Spoon, and others; even Google + Local supplies a dedicated space in your Google + Local page for customer reviews. Besides the review internet sites, Google + Local even displays the reputation score for the listing. Also your reputation online can suffer from comments in industry forums, threads on social media marketing websites, on line articles, blogs, public record documents, and much more.


Why You’ll Want To Market Your Reputation Online In 2013


In the event that you don’t take action, another person will. Even though your organization is really a small mom and pop shop with just a very basic web site or no internet site at all, you must keep this statistic at heart: 90 % of most consumers research the web when searching for businesses to cope with. Which means that should you aren’t proactively marketing your personal business reputation, then it’ll be dependant on what of the others. Taking into consideration the mentioned before statistic, look at the implications of even one negative review about your company, particularly when that’s everybody find when trying to find you.


How To Gauge The Ongoing State Of One’s Reputation Online


Simply search the internet for the business name and see what results you receive. This will be your company’s known reputation online. (You might also wish to search your name, the names of one’s high-profile employees, your brand, along with your product/service. ) You’ll need perhaps not look after dark first page of search results, as 99 per cent of your clients will never work through that page. The Quickest Way is always to visit OverdriveStrategies.com and check always your reputation online with our free report.


How To Manage Your Reputation Online

Once you understand what is being said about you, you are able to form an agenda for managing your reputation online, centered on that which you know. You will have to have a multifaceted method of your reputation online management. Like if the majority of everything you find is indifferent (or, in the event that you can’t find much at all), you then have to focus on building your brand; also, react to negative and positive items appropriately.


DISCLAIMER: Reputation Management has now been replaced by Reputation Marketing. Reputation Management is solely MONITORING of an online reputation in a reactive form, especially through slower methods like “Negative SEO”, “Brand Recovery” and “Review Monitoring”. Reputation Marketing is collecting, filtering out (4-Star and below) reviews, posting those reviews to Google, Yelp, Bing, Yahoo and then marketing those reviews BEFORE/AFTER negative reviews happen and covering 1 bad online reviews with 10 positive reviews (while still answering the negative review like Reputation Management).



Reputation Online Marketing for Small Businesses