What Is Reputation Marketing?
“Reputation Marketing is positioning your self in front of thousands of buyers as the local marketing leader in your industry with the five-star reputation.”
Reputation marketing is the most important kind of marketing because reputation is everything! In business and in life you wont get far with a bad reputation and certainly won’t easily gain the trust of many people. But what if you had a bad reputation and you didn’t even know about it? That is exactly what it’s like with businesses not knowing their online reputation score. That means an encompassing score of all the reviews online that are in the top online local directories and search engines for your specific business. Some businesses may even have local five-star reputations but their online reputations are ruining their chances for new potential customers to come walking through their doors.
Why Haven’t I Head About Reputation Marketing Until Recently?
Move over social marketing-the game has certainly changed with reputation marketing. You may not have heard about reputation marketing until now due to the fact that Google has made some changes it their algorithm -as well as more and more people are using their mobile devices to search for directions or find the most reputable business for their day-to-day services. there is also one other critical point of why you may not have heard about reputation marketing until recently-the increasing popularity of online reviews!
How Online Reviews Affect Reputation Marketing
“72% of people trust online reviews as much as a personal recommendation.” “70% of buyers trust business is to have a minimum of 6 to 10 positive reviews.”
( insert Neilson chart)
Can you see how customer reviews greatly affect your business’s reputation marketing? Do you see that if your business does not have 10 five-star reviews that your business is not trusted online? Customer reviews are a huge pillar in a business’s marketing strategy but unfortunately too many businesses have managed to overlook thus far. remember you are only one bad review away from a bad reputation online-everybody has bad days everyone has different experiences, bad reviews do happen-but what is your reputation marketing strategy for when they do?
Reputation Marketing What Is It?