Monday, December 8, 2014

Guard Your Online Reputation

Online Reputation Can Come and Go With Reviews – You Need A Plan


Your reputation’s online, even if your business isn’t. Take control of how the online world views your organization, and protect your financial assets. Before the Internet connected the whole planet, your business reputation was something which you built, certainly not managed. Fallout in the customer complaints a person couldn’t fix has been of limited range. Today, the Internet acts a lens that magnifies each blemish, perceived insult as well as mistake—and then broadcasts it as a bullhorn.


Consumers choose the internet to analyze practically everything before they buy, and even one raging blistering review on Yelp can out viral and undo-options, everything you’ve worked to attain. Worse, its affects could haunt your financial well being for years. Taking care of your online reputation can be something you can’t afford not to do.


 


What’s In Your Online Reputation Report


Look at this. Blogs, forums and numerous review sites will give consumers a robust voice about your online reputation, which seriously isn’t a bad thing per se. But they also can attract commenter’s as well as reviewers who could possibly be acting at the behest of your competitors. Unless you try really hard to monitor and manage your business reputation, you allow other people to step in as well as tell only their side of the story. And more often than not, it’s a negative light they’re shining on you.


In an article on Small company Computing, Michael Zammuto, chief executive of Brand. com, offers small businesses advice on how you can protect their online reputation.


 


Don’t Disregard the Internet – It’s Your Online Reputation That’s At Stake


Online research is king, and small businesses simply don’t recognize its impact on clients when they find your online reputation. Even a business containing nothing about the online world can discover its reputation smeared throughout the Internet. Your business may well not rely on the internet, but your clients—and the competitors—go online. Exactly what are they saying concerning you?


The first step is to do some online research on your own. Google yourself, both your name and your company’s name to find out what comes upward. Chances are you’ll be surprised in the results.


 


Know What You Can Control With Your Online Reputation


Focus on enhancing your ranking in Google Maps search engine results. Work on gathering more positive reviews from your clients, post articles using informative, useful content that helps your clients. Share your expertise and get yourself a trusted resource on your clients. It usually takes a bit more time, but the results will probably be worth your energy.


If you decide to hire a reputation marketing company, do your research on the company and of course do read their reviews.  Make sure they’re using legitimate practices and are NOT writing fake reviews.  Using false or made-up reviews will only come back to haunt you more than negative reviews themselves.


 


Do You Know Your Online Reputation? CLICK HERE to Know What People Are Saying About.



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Online Reputation Management - Why"s It So Crucial?

Online Reputation Management – Protecting Your Company’s Reputation Online.


Online Reputation ManagementIn terms of building positive awareness of a brand, it will take considerable time and effort to construct and continue maintaining a company’s online reputation. The same as in the physical world, a reputation is all a company really has. But what exactly is an online reputation? More over, how come online reputation management is essential? Wikipedia defines online reputation management as “the procedure for tracking an entity’s actions along with other entities’ opinions about those actions; reporting on those actions and opinions; and reacting compared to that report developing a feedback loop….. ”


Online Reputation Management – The Next Steps in Consumer Opinions.


When theses actions and opinions are expressed within an environment like the internet, where content could be posted anonymously to a big audience, the outcomes really can hurt ones online reputation. In these days, when people make an online search, whether it’s informational or transactional in nature, they use among the major search engines: Google, Yahoo, or MSN. They depend on this content they find as the utmost relevant content the web provides. More specifically, they depend on this content they find on the initial page of this internet search engine. Online reputation management is vital in these days. Increasingly more businesses are taking part in online marketing strategies in the hopes of protecting their company reputation from negative bloggers, ranking postings, and also defamatory content submitted anonymously from business competitors. Data from the recent survey of 300 consumers from the Society of New Communications Research stated that “74% (of consumers) choose companies/brands predicated on others’ customer support experiences shared online. ” This statistical data supports what a lot of people and businesses had to learn the hard way, for many people, the info they read online directly correlates with the opinions they form (and usually the purchases they make).


What’s Next With Online Reputation Management?


Defamatory content can, if correctly optimized, make its solution to the very best of the search engine and ruin its subject, be a Fortune 500 company or perhaps a single person. Se’s rank by relevancy rather than by quality. Consequently , lies and misinformation may be spread just like easily as honest concern or complaint. This is the reason online reputation management is very important. It serves as a defense to negative and defamatory content against your business. Previously several years numerous organizations have been designed with the only intent behind online reputation management. The typical concept of which will be to manage what the prospective customers see.


 


DISCLAIMER: Reputation Management has now been replaced by Reputation Marketing. Reputation Management is solely MONITORING of an online reputation in a reactive form, especially through slower methods like “Negative SEO”, “Brand Recovery” and “Review Monitoring”. Reputation Marketing is collecting, filtering out (4-Star and below) reviews, posting those reviews to Google, Yelp, Bing, Yahoo and then marketing those reviews BEFORE/AFTER negative reviews happen and covering 1 bad review with 10 positive reviews (while still answering the negative review like Reputation Management).



company reputation, google, major search engines, online marketing strategies, reputation management

Online Reputation Management For Businesses

Online Reputation Management is more crucial today than in the past.


online reputation management


A lot of us search the internet to locate businesses and  their reviews like, restaurants, health practitioners, and other services before carefully deciding on who to go with. I know for a fact as well that  your prospective customers and customers alike are seeing this too. Online reputation management is necessary for local businesses to keep up on what’s being said about their company.


What would you like prospective customers to learn about you from their online search? Do you even comprehend what they’ve been finding once they start looking online for the service you offer? Online reputation management may be your solution.


 


Why Reputation Management Is A Cornerstone.


online reputation management


It’s always a good idea to monitor your reviews and do periodic searches for your own company online because, search results might not be the message you would like prospective customers to find. If that’s the case – you could be losing business every day.  It’s always a wise idea to engage the marketplace on your own terms and make your best defense a great and air tight offense.


Many local and small enterprises have the incorrect impression that managing your online reputation has to be very costly. Others are overrun by the idea that simply adding online reputation management to their daily tasks will suddenly grow their businesses, and this isn’t the case either.  What they’re really looking for is Reputation Marketing and this includes all the features of reputation management PLUS the added ability to filter your reviews, post and market your 5 star reviews which will not only monitor the reputation you have now but grow your business exponentially!


This is something you’ve been looking for, isn’t it?  -Let us put something together for you personally!


Online Reputation Management could be costing businesses big bucks, even for small and local companies!


Actually , the sooner you begin creating the profiles in your online review directories, providing the info you need your prospective customers  to get, and making it easy and quick for them to leave reviews, the quicker it really is to create a strong and positive online reputation. And like the majority of things, the simpler you make it – the less expensive it’ll be. Just check out our Reputation Monitoring Service for $49 a month!


An extra benefit to managing your online reputation starting today includes greater online and increased mobile exposure. With our service, this results in getting ranked on the very best top 100 listings in Google. When your business listings are complete, with information, photos and reviews that are positive, you’ll have significantly more people and customers calling you and visiting your place of business. Working together with our Reputation Consultants will also help.


Contact us today to talk about implementing an on the web reputation monitoring system for your business.  It’s going to make the big difference between sinking or swimming as a local business in 2013.



local businesses, Online Reputation Management, Reputation Marketing

Reviews For Your Business: Get Customers To Leave More

Three Ways To Create More Reviews For Your Business


The world of Online marketing and reviews are fast paced and always progressing. Previously having a business web site was enough to attract the eye of customers. But nowadays your online marketing approach should be as engaging as your brick and mortar because the web, it self. One new(ish) frontier that’s revolutionizing just how clients find and evaluate businesses is that of online business reviews. There are a variety of popular sites that exist as forums for posting these reviews – including Yelp, Google Places, Urban Spoon, Bing, Foursquare, and so many more – as well as your business listings should be using these websites to its advantage. Along with registering your organization with additional business listing websites,  to encourage more customers to post their reviews. How do you do this?


Listed Below Are 3 Ways To Get Your Visitors To Post Reviews For Your Business:


  1. Ask. And You Shall Receive.reviews

Request Reviews from Your Customers. When you realize that you get an individual or customers happy is a fantastic chance to request an evaluation. Also, make good utilization of your mailing lists by sending requests for reviews. This is often done via telephone, email or snail mail, or you may also incorporate a request reviews (with links to review sites) in your business internet site.


  1. Make Leaving Reviews Super Easy.

In place of simply ask that clients write reviews, you should instruct them on the best way to post them. Don’t allow it to be appearing to be homework for them. Posting reviews via our text-2-review system is really the simplest process.  But otherwise simply, Direct clients to web sites you are registered with, and list detailed instructions for publishing their reviews on those internet sites (with screen shots, if possible)


2. Have Review Incentive Contests or Random Drawings.


Obviously, it’s not ethical (or advisable) to provide an incentive in exchange for a perfect confident review. But there’s nothing at all wrong with thanking a person for an assessment by offering some type of coupon or other incentive. This is a solution to offer rewards following the fact and inspire other customers to write reviews independently inclination: any moment somebody posts overview of your business, post an acknowledgement of this review (whether it had been positive or negative),


3. plus after their review, a “thank you for the input” and an offer to take pleasure from more of what your organization provides with a free of charge coupon. Other customers who note that will undoubtedly want to join board by giving their very own reviews as well.


Online reputation management is really a complex process; nonetheless it can be tantamount to your business success. To help make the majority of your online reputation, you might want to enlist assistance from qualified and competent professionals like us, Overdrive Strategies. We are able to be reached by phone, at 888-808-3898, or by email: info@OverdriveStrategies.com. Have a look at more info on reputation marketing at the website below; Reputation Marketing



google, Marketing, web visitors, yelp

The Best Way To Improve Your Online Businesses Reputation

You have to be constantly watchful to understand what is said online about you and your business in order to Improve Your Online Businesses Reputation. It is good to understand what reviews or perhaps references customers discuss online about your organization. When you check, you will manage to improve your on the internet reputation. Thank folks who make positive reviews and allay the misgivings of those who pass undesirable remarks.


It is widespread knowledge that today many people rely on the internet for making purchases. If they come across some negative comments or bad reviews about your small business, they will straightaway doubt the reliability of your company.


 


Improve Your Online Businesses Reputation With Ease


It is imperative that you constantly manage your online reputation if you would like to expand your customer-base and your mature business. Do not enable a few misguided reviews to tarnish your organizations image. Your business name built so sedulously in the past with hard work needs to be protected and maintained.


The Internet and social media networks does give customers unfettered capacity to gripe and grumble. But remember so it also gives you the opportunity to improve your image and interact to their feedback in order to Improve Your Online Businesses Reputation.


You are able to improve your on the reputation online by seeing how your organization listing appears over websites. This will let you fix mistakes and discover opportunities to high light all positive comments about your organization. Visit: www.BadReviewsAbout.Me


 


New Ways To Stay On Top and Improve Your Online Businesses Reputation


To improve your online reputation, you ought to view your competitors’ reviews, comments and record for insight straight into your market and also consumers. Use these records to identify revenue or growth opportunities in order to Improve Your Online Businesses Reputation.


If you truly want to improve ones company’s online name, it only adds up to view what exactly others say and actively take part in conversations and respond to any negative reviews right away.


One of the best steps to manage people’s first impression of your respective business is by having a 5-star rating and ranking on the first page of major search engines like Google or yahoo for your company keywords, pushing bad feedback to webpage three or past.


Use monitoring tools to view what people assert about your organization, and use a variety of search engine optimization and social media to be sure visitors’ impression of your respective business is constantly good. Overdrive Strategies has an awesome review monitoring system for only $49.95 a month for the top 12 review networks online.


 


Click Here If You Want To Improve Your Online Businesses Reputation



5 Star Reputation, Improve Your Online Businesses Reputation, local businesses, marketing strategy, Online Reputation, Online Reputation Management, reputation, reputation management, Reputation Marketing, yelp

Sunday, December 7, 2014

Looking For Effective SEO Services Tampa? How Much Are You Willing to Invest?

Effective SEO Services TampaQuality SEO services Tampa don’t come cheap and they aren’t easy either. That’s why you should be ready to invest in a reasonable amount once you decide that you need to hire search engine experts to help promote your brand online. Sometimes being quoted a very low amount may not mean you just struck a good deal. It could be that the company you hire will provide substandard services so it’s always good to know what you are paying for before making a commitment.


 


Technology


Local SEO services Tampa cannot be offered without the use of technology. The SEO consultants have to invest in many different forms of technology from computers to programs, web services and internet in order to keep your site rankings up. There are some web services that are quite costly. For instance, the SEO Company has to promote your site’s press releases on some huge PR portals and they can’t do this for free. These are some of the costs that may hike the price of local SEO services Tampa.


 


Trained SEO Experts


One of the things that make SEO expensive is the fact that it requires highly experienced and trained professionals. This is not a job that can be done effectively by just anyone. And these skills don’t come free. You may find that most of the money you spend on SEO is to cater for the labor costs of the people performing the actual work.


 


Time Consuming Nature


The other major reason why a local SEO company can charge a high fee is the fact that the job is time consuming. It involves getting the information from the client all through and implementing code in order to make sure the website is well optimized for search engines. Even before the optimizers begin their work, a proper keyword research must be done. This is done to know the keywords they need to target in order to drive the right type of customer to your site.


 


Content Optimization


Even if the Tampa SEO company is not writing the content for your site, they still need to edit it in order to make sure it is well optimized for search engines. This process can be time consuming and requires a lot of skill. The way content is published on your web pages really impacts on SEO and that’s why search engine experts take it very seriously.



Effective SEO Services Tampa, local SEO company, tampa seo company

Tuesday, December 2, 2014

Business Reputation Building Blocks

Business Reputation Building The Right Strategy For Your Company


A thorough Business Reputation Online marketing strategy starts with knowing your reputation online.  Doing a live search in Google for your company name + your city should give you a good start of what potential customers are seeing when they search for your information.

Review and reputation building is considered to be the single most significant internet marketing factor for local companies in 2013 and beyond.

Recent tests by prominent “bird-watchers” such as for example Neilsen Ratings have indicated that over 70% of people looking to get goods or services from local business are embracing the web to find reviews left by previous customers. That’s an astounding figure and something that can’t be ignored. (see Neilsen Trust Stats -at top)


buyers trust online reviews

Probably the most successful companies in the months and years ahead will realize this and take action. Why? Well, your business reputation is similar to the building blocks of your house. You’ll want an extremely strong foundation to be able to build all of those other components of your house. Otherwise, without proper management, monitoring and development, your property is destined to crumble or, at least lead to major issues in the years ahead.


Business Reputation Online Cannot Wait – The Early Bird Catches The Worm!


To avoid issues or catastrophe together with your business reputation there has to be an actionable plan developed and followed. Exactly like building the physical parts your property. There need to be plans that can form a blueprint of the way the “house” is usually to be constructed and should be accompanied by professional builders.

This calls for professional engineers which are experts in assuring your “house” will soon be quite strong and built precisely to ensure it’ll protect you and withstand the test of time. Building & Marketing your company reputation involves exactly the same maxims. An agenda has to be custom built to fit your existing business and people steps designed in the master plan must be performed by professional people who understand what they’re doing.


4 Kinds of Business Reputations


– Bad Reputation


- No Reputation


- Fair to Good Reputation


– 5 Star Reputation

As previously mentioned early in the day, the strong foundation is the business reputation. All those Glowing 5 Star Reviews! Building & managing that reputation is much like the installation and electric of  the house. “Open house” for your entire family and friends to exhibit that magnificent home is much like the ”Marketing” part of your reputation. With the exception of one huge difference…“open house” is just a one-time event. It comes plus it goes. The marketing of one’s business reputation is on auto-pilot 24/7 – 365 days of the season!  Those “Glowing 5 Star Reviews” are on “permanent display. ” It’s like having “an army of promoters on auto-pilot! ”


And, if you were to think you’re OKAY because you don’t have any Reviews… reconsider that thought. Having no reviews is much like screaming at people that you’re a brand new business, you’ve gone out of business or you don’t have extremely little clients! No acceptable image for almost any business.


You say you have a great reputation? Well this could shock you but…. “you are merely one customer far from having a poor reputation”. Why you say? Because review internet sites and local business directories display the most up-to-date reviews towards the top of the review results. Therefore although there might be 9 great reviews just beneath that bad one, guess what type will stick inside their mind? Your reputation has to be monitored and massaged constantly. Business reputation  is the heart of any company!  Get started on yours TODAY!



google, internet marketing, marketing strategy

Online Reputation Management is Vital for Local Businesses

Why Online Reputation Management is Important for Local Businesses


Today, a large number of consumers conduct the majority of their business and product searching online. Individuals use the internet to search for information about products, services, and businesses before selecting which businesses to patronize. Online reputation management is essential for business owners who wish to attract clients and customers via the internet. The following information is designed to explain what online reputation management is, how it works, and how your business can benefit from building and maintaining a strong and positive online reputation.


online reputation management


What Is Online Reputation Management?


In most basic terms, online reputation management services are designed to create and maintain a good reputation for your business. In the age of social media, consumers are playing an active role in the online marketplace. Customers who have positive experiences dealing with businesses may choose to write about them online, which can enhance your online reputation. On the other hand, customers who have negative experiences dealing with businesses or who have strong feelings against a product or business may write about that, which can cause serious damage to your online reputation if the situation is not addressed and handled properly.


Online reputation management allows you to monitor the online ‘buzz’ surrounding your business, and to engage with customers and potential customers by responding to comments, complaints, and praise. Through online reputation management, you will be able to take a close look at your business’s online reputation or rating by seeing what customers are saying about your business on social networks and social websites, and which other sources are talking about your business. As you can see, online reputation management can help you to assess the strengths and weaknesses of your online presence, so you can take the necessary steps to build a robust online image.


What Should You Look For in an Online Reputation Management Company?


If you are in the market for online reputation management services, it may be overwhelming to see how many companies there are to choose from. Be careful not to select a company that only offers online reputation monitoring, rather than online reputation management. The key difference is as follows: online reputation monitoring companies monitor what is being said about your business online; and online reputation management companies monitor what is being said about your business online, and help you get positive input from your satisfied customers and clients posted online, as well as manage your business’s response to the comments or sentiments that are being expressed. As you can see, it is essential to select a company that will respond to any positive or negative comments, so that you can best elevate the image of your brand.


Now that you know a bit more about online reputation management, you can likely see how important it is for business owners who wish to successfully market their services online. If you are still wondering if it is a worthy investment for your business, ask yourself – ‘do I know what customers and clients are saying about my business online?’ If the answer is no, then you definitely need to enlist the help of a professional company like Overdrive Strategies so that you can take control of your business‘s online presence immediately.


Cheers to your success with your online reputation management!


 


designed to create and maintain a good reputation for your business.



local businesses, Online Reputation Management

Friday, November 28, 2014

Online Reputation Marketing: Tips on how to Protect Your Business from Negative Attacks

If your company has recently recognized its online existence, building credibility can be a vital part of your respective online advertising plan. A proactive online reputation marketing system is more important than previous years; with the growth of blogs, talk forum activity, as well as other small websites that can go unmonitored, many small business owners can become the victim of online attacks through unfavorable postings and commentary. This was once simply a problem for huge corporations; however, small companies are particularly vulnerable when they haven’t established a sturdy online presence and therefore are beginning to side branch out online.


Every small company needs to work on their online reputation strategy, ensuring that their image is not affected too heavily by a few disgruntled customers and clients. A couple of spam comments, flaming posts on social networks, or negative reviews can all affect your online business and turn off prospective customers. If your small company website runs a blog combined with basic product as well as services site, a successful on-line reputation marketing strategy will help you improve your brand name image and encourage more visitors to your site. Websites, social networking, and link building are just a couple of ways to improve credibility.


 


Online Reputation Marketing Basics


Blogging assists you interact with shoppers and clients inside a personable and informal way. Even should your website look can be highly structured as well as organized, a blog can create a more ‘human’ feeling for a business and assist you to engage customers on various topics. Blogging has grown to become a valuable online marketing and social media tool for businesses off sizes. Making sure you update your blog regularly will help you build credibility within your industry, provide useful information for your visitors, and easily enhance your web reputation marketing technique. You may consider tackling various subjects relevant for a customers and future clients, and making an Rss feed available. This promotes your credibility, and encourages visitors to post comments and ideas frequently.


Social networking can be another important portion of online reputation marketing. Participating in lots of today’s leading social networks helps you be a little more visible and approachable to help customers, helping to drive traffic for a site and boosting your brand image in the operation. Joining multiple social networks in your sector, or even building your personal, helps your brand name and business grow to be highly visible; this may increase the ‘comfort level’ for potential customers and help create a positive reputation.


 


Online Reputation Marketing Is Easy With…


Link building is another part of online reputation marketing. Inbound and outbound links on your website and blog are unable to only boost your search engine rank, but also provide visitors with beneficial resources. Link building facilitates visitors find more information about a certain topic or theme, and they will start relying on your online business to supply to them quality and related information.


Building your positive image is much easier if you have a credible website or blog, and makes it much easier to extinguish negative posts as well as other feedback that may have been posted across the world wide web. Online reputation marketing is as important for a company as it is perfect for large corporations; proactively taking the steps to enhance your brand as well as company image put in at home with social marketing, blogging, and building high quality links throughout your website.


 


Need Online Reputation Marketing? CLICK HERE



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Online Reputation Management Strategies What Are The Top 3


Online Reputation Management Strategies, Here Are The Top 3:



  • Key number one to successful online reputation management is using the right tools.

There is perhaps no reputation management strategy than prevention, and a very powerful way to nip detrimental gossip in the bud is to monitor the web closely for anything and everything people are saying about your business. There are a number of tools out there that exist to help you monitor your online reputation. No one tool can monitor every single online outlet. However, you can use monitoring services or make use of free tools like social media tracking tools like Hootsuite and Social mention, as well as web monitoring tools like Google Alerts and blog monitoring tools like Blog Pulse to help you get a better start to your online reputation management.


online reputation management



  • Key number 2 to your Online Reputation Management is to identify the influencers.



Influencers are big names that have a strong pull in the virtual realm. Names like Google, Yahoo, Bing, are huge search engines that thousands of people use every single day.  You may also see celebrity endorsers with huge Twitter followings, popular bloggers, or industry experts with major websites. Use your best monitoring tools to identify who the influencers are when it comes to your online reputation management system. You’ll most likely find your top influencers are your very own customers leaving reviews online at places like Yelp, CitySearch & Angie’s List and other local review sites. Great! So how do you do this? Stay updated about current information  that comes up when you type in your company name plus your city in a search engine so that you’re able to find exactly what potential customers are also seeing.



  • Key number three to get off to the right start for your online reputation management be sure to ask for reviews.



Customer reviews are one of the best ways you can garner attention from new customers, and grow the loyalty of existing customers. Ask your satisfied customers to post reviews on review sites like Yelp, Foursquare, and Google+ Local.


  • DISCLAIMER: Online Reputation Management has now been replaced by Reputation Marketing. Reputation Management is solely MONITORING of an online reputation in a reactive form, especially through slower methods like “Negative SEO”, “Brand Recovery” and “Review Monitoring”.   Reputation Marketing is collecting, filtering out (4-Star and below) reviews, posting those reviews to Google, Yelp, Bing, Yahoo and then marketing those reviews BEFORE/AFTER negative reviews happen and covering bad online reviews with lots of positive reviews (while still responding to the negative review like Reputation Management).


google, Online Reputation Management, search engines, twitter, yelp

Monday, November 24, 2014

Bad Reviews on Yelp: How to Take Action

Overcoming Bad Reviews On Yelp Or Any Business Review Site


Yelp is just a very powerful review site, where your web visitors may visit publish their personal experiences of working with your company. Obviously, it’s only natural to hope why these testimonials are good. Nevertheless , you may eventually encounter a bad reviews, and it’s also in your very best interest to understand the way to handle such bad reviews. Contrary to popular belief, it is possible to turn bad reviews in to positive affirmations of one’s business credibility. Wish to know how what you can do about you bad reviews? Below are a few strategies for how exactly to overcome bad reviews on Yelp:


Focus On What’s Being Said In Bad Reviews bad reviews


Sure, it might be hard to learn any such thing negative about your organization, but rather of jumping to defense, you will need to bear in mind that there surely is likely some truth to the bad reviews (even if it’s derogatory or exaggerated). By vigilantly considering everything you are reading, you may well be in a position to pinpoint some areas where your organization could legitimately use some betterment.


Respond Back To Bad Reviews Professionally


You might do that privately or publicly, nonetheless it may be beneficial to accomplish both. Which means sending an exclusive message to the reviewer, asking everything you can do to treat the specific situation, after which posting publicly that you’re sorry the reviewer feels like that, and that you need the opportunity to make things better. Also, it is usually an indication of good business to supply a viable means to fix the situation. Other individuals who see the review might find this as a testament to your commitment to customer care. For instance , if your customer was unhappy with meal from your own establishment, then you can decide to give you a coupon, after which ask the consumer to offer your restaurant still another chance.


Some Items To Avoid With Bad Reviews.


Ignoring Bad Reviews Is A Bad Idea.


Just ignoring bad reviews is possibly the worst thing you might do for your business. Don’t ever deny your own personal responsibility in the situation, or make an effort to justify bad business; if something undoubtedly went wrong, acknowledge it. Don’t let your emotions block off the road of providing a neutral, diplomatic, and genuine response to the bad reviews. Be realistic. In terms of working with negative reviews on your own (or emotional) level, listed here is something to bear in mind which will


Calm your anxieties about your bad reviews


Understand that customers are real people, and most people recognize that no business can certainly satisfy each and every customer. Be realistic that you’ll inevitably get some good negative reviews, and concentrate on creating positive outcomes, as opposed to dwelling on negative feelings. Online reputation management is really a complex process, nonetheless it can be tantamount to your organization success.


To help make the the majority of your online reputation, you might enlist assistance from qualified and competent professionals like us, Overdrive Strategies. Have a look at more details on reputation marketing at the website below; Reputation Marketing



testimonials, web visitors, yelp

Bed and Breakfast Online Reputation

I’m not supposed to be doing this… But I couldn’t wait…I wanted to let you look at our review monitoring system that we created for everyone attending our event today: www.BadReviewsAbout.Me



Look at how laid out and easy to read everything is about your reputation online, all in a single screen shot! On top of that, it aggregates and puts together a complete list of all your negative reviews that you’ll need to take care of.

It’s so darn useful, especially since it gathers 1,000’s of pieces of data from your review networks and puts it together in a single report IN UNDER 60 SECONDS!


But, even better than monitoring your reviews – what if you could filter any reviews posted about you online? So that only you could see them, and be able to answer them before the review was posted for everyone else to see? That would be really amazing, wouldn’t it? Well, inside our event I’ll be showing you how exactly you can do just that.


As if this weren’t enough, we’re also going to show you a system that we’ve set up which can POST 100’s OF 5-STAR REVIEWS ONLINE EVERY MONTH. This is the biggest look into our proprietary reputation system that anyone has ever seen, so you can take the same strategies we show you, and use them for yourself.


Even better, is the automatic follow-up system that we show you how to use. So now you no longer have to badger guests to leave reviews, ask them how their stay was, collect referrals, or just simply follow-up for 100 other reasons. Inside the event today, we’re laying it all out there for you guys. And at the end we’re giving you our STEP by STEP guide on doing all this! We are literally GIVING YOU our entire blueprint to running a 5-Star Business. Here’s a preview of our “4 Horsemen Strategy”


Reputation Marketing


 


We’ll see you at the event,


Sasha and Zachary Miller


 



Tuesday, November 18, 2014

Customer Reviews Will Make Or Break Your Business

customer reviews


Customer Reviews = Your Business Reputation


Your only one customer away from a bad review; and Your only one bad review away from a bad reputation online which could mean losing thousands of dollars in money that should have been yours!


When people need to get services done they typically begin by asking their friends or family members if they have any personal recommendations on who they would recommend.  If their friends or family didn’t know of anyone to do those services, the customer would typically go online in order to gather more information.  Usually the customer will do a search – the service that they are looking for + the city that they’re located in Which will bring up the results with all the businesses listed by Google ranking and show that business’s customer reviews and ratings.


Customer Reviews When Searching Online


That means when customers are searching for local services they are seeing the businesses reputation displayed right before their very eyes.  It’s important to remember that reputation whether good or bad determines your business growth through your customer satisfaction.  As a successful business you are there to serve your customer the best possible five-star service that you have to offer them. This will keep your customers happy, which will inspire them to leave you raving five-star reviews that will go on to attract hot new review referrals for your local business.


A Few Facts About Customer Reviews


Only 15% of consumers did NOT go online to find more information about the business before purchasing products or services.


Most consumers look at an average of about 10 customer reviews before deciding to trust a business.


So can you see how your business is not credible or trusted without at least 10 five star reviews? So not only are bad reviews problem but no customer reviews are equally as bad, because there is nothing to give your business credibility online.  Even if your business is locally five-star acclaimed-do you know what they’re saying about you online?


 



Online Reputation Management - Why"s It So Crucial?

Online Reputation Management – Protecting Your Company’s Reputation Online.


Online Reputation ManagementIn terms of building positive awareness of a brand, it will take considerable time and effort to construct and continue maintaining a company’s online reputation. The same as in the physical world, a reputation is all a company really has. But what exactly is an online reputation? More over, how come online reputation management is essential? Wikipedia defines online reputation management as “the procedure for tracking an entity’s actions along with other entities’ opinions about those actions; reporting on those actions and opinions; and reacting compared to that report developing a feedback loop….. ”


Online Reputation Management – The Next Steps in Consumer Opinions.


When theses actions and opinions are expressed within an environment like the internet, where content could be posted anonymously to a big audience, the outcomes really can hurt ones online reputation. In these days, when people make an online search, whether it’s informational or transactional in nature, they use among the major search engines: Google, Yahoo, or MSN. They depend on this content they find as the utmost relevant content the web provides. More specifically, they depend on this content they find on the initial page of this internet search engine. Online reputation management is vital in these days. Increasingly more businesses are taking part in online marketing strategies in the hopes of protecting their company reputation from negative bloggers, ranking postings, and also defamatory content submitted anonymously from business competitors. Data from the recent survey of 300 consumers from the Society of New Communications Research stated that “74% (of consumers) choose companies/brands predicated on others’ customer support experiences shared online. ” This statistical data supports what a lot of people and businesses had to learn the hard way, for many people, the info they read online directly correlates with the opinions they form (and usually the purchases they make).


What’s Next With Online Reputation Management?


Defamatory content can, if correctly optimized, make its solution to the very best of the search engine and ruin its subject, be a Fortune 500 company or perhaps a single person. Se’s rank by relevancy rather than by quality. Consequently , lies and misinformation may be spread just like easily as honest concern or complaint. This is the reason online reputation management is very important. It serves as a defense to negative and defamatory content against your business. Previously several years numerous organizations have been designed with the only intent behind online reputation management. The typical concept of which will be to manage what the prospective customers see.


 


DISCLAIMER: Reputation Management has now been replaced by Reputation Marketing. Reputation Management is solely MONITORING of an online reputation in a reactive form, especially through slower methods like “Negative SEO”, “Brand Recovery” and “Review Monitoring”. Reputation Marketing is collecting, filtering out (4-Star and below) reviews, posting those reviews to Google, Yelp, Bing, Yahoo and then marketing those reviews BEFORE/AFTER negative reviews happen and covering 1 bad review with 10 positive reviews (while still answering the negative review like Reputation Management).



company reputation, google, major search engines, online marketing strategies, reputation management

Friday, November 14, 2014

Reviews For Your Business: Get Customers To Leave More

Three Ways To Create More Reviews For Your Business


The world of Online marketing and reviews are fast paced and always progressing. Previously having a business web site was enough to attract the eye of customers. But nowadays your online marketing approach should be as engaging as your brick and mortar because the web, it self. One new(ish) frontier that’s revolutionizing just how clients find and evaluate businesses is that of online business reviews. There are a variety of popular sites that exist as forums for posting these reviews – including Yelp, Google Places, Urban Spoon, Bing, Foursquare, and so many more – as well as your business listings should be using these websites to its advantage. Along with registering your organization with additional business listing websites,  to encourage more customers to post their reviews. How do you do this?


Listed Below Are 3 Ways To Get Your Visitors To Post Reviews For Your Business:


  1. Ask. And You Shall Receive.reviews

Request Reviews from Your Customers. When you realize that you get an individual or customers happy is a fantastic chance to request an evaluation. Also, make good utilization of your mailing lists by sending requests for reviews. This is often done via telephone, email or snail mail, or you may also incorporate a request reviews (with links to review sites) in your business internet site.


  1. Make Leaving Reviews Super Easy.

In place of simply ask that clients write reviews, you should instruct them on the best way to post them. Don’t allow it to be appearing to be homework for them. Posting reviews via our text-2-review system is really the simplest process.  But otherwise simply, Direct clients to web sites you are registered with, and list detailed instructions for publishing their reviews on those internet sites (with screen shots, if possible)


2. Have Review Incentive Contests or Random Drawings.


Obviously, it’s not ethical (or advisable) to provide an incentive in exchange for a perfect confident review. But there’s nothing at all wrong with thanking a person for an assessment by offering some type of coupon or other incentive. This is a solution to offer rewards following the fact and inspire other customers to write reviews independently inclination: any moment somebody posts overview of your business, post an acknowledgement of this review (whether it had been positive or negative),


3. plus after their review, a “thank you for the input” and an offer to take pleasure from more of what your organization provides with a free of charge coupon. Other customers who note that will undoubtedly want to join board by giving their very own reviews as well.


Online reputation management is really a complex process; nonetheless it can be tantamount to your business success. To help make the majority of your online reputation, you might want to enlist assistance from qualified and competent professionals like us, Overdrive Strategies. We are able to be reached by phone, at 888-808-3898, or by email: info@OverdriveStrategies.com. Have a look at more info on reputation marketing at the website below; Reputation Marketing



google, Marketing, web visitors, yelp

Online Reputation Management: Here Are 10 Vital Queries To Ask

Online Reputation Management


 


1. How do I find out what individuals are saying about my company online?


Start by simply in search of your company’s name — as well as the names of your product or service — on Google, Yahoo and Bing, and see kinds of information come up. Search using the complete title of your company, along with common misspellings of computer. You’ll also want to run an image search in your company’s name.


Within an ideal world, the business’s actual web page, hopefully along with some favorable, accurate news and evaluations, should dominate the majority of the first page of position in search results, says Michael Zammuto, us president of Brand. com, a new Philadelphia-based online name management firm.


 


2. Can I be notified when my own company is mentioned online with Online Reputation Management?


Yes. All you should want to do is create a new Google Alert. They are free, real-time email alerts which have been automatically sent on your email address any time mentions about your organization occur online. However Google Alerts only works when people mention your business name or keywords exactly word-for-word.  You can easily set up many keyword-based alerts in order to notify you any time relevant new web content is published about your products, services and events and the of your competitors.


 


3. How does my own company’s online reputation compare to my competitors’?


Fertik says it’s just as crucial to check your competitors’ online reputations because it is the whole idea behind Online Reputation Management. “Pay close attention of what people say your competitors are doing right that you may not be possibly performing right. The idea is what you discover more about your competitors online to fill virtually any service gaps as well as gain a cut-throat edge.


 


4. Does my company website represent my own business in realistic way?


Your company’s own website is the first line of defense with regards to your online name and Online Reputation Management, Zammuto says. It contain compelling model messaging that definitely demonstrates what your organization services or has for sale.  More importantly, does your company’s website url directly mirror the actual business title (www. companyname. com)? If not, Zammuto says you should immediately acquire a perfect match domain title, if possible, so consumers can potentially, quickly find people online.


 


5. How do I monitor what people are saying about my own business via social media?


If you have your own personal company Facebook web site or Twitter account, log into every platform daily in order to track customer queries and comments and interact to them individually in a timely manner, Zammuto advises.  HootSuite makes this super easy – it’s Online Reputation Management made quick.


 


6. Should I care what folks say about my own company on evaluate sites?


“Word-of-review has become more powerful when compared with word-of-mouth, ” Fertik affirms, so it’s critical to investigate and understand what individuals are saying about your organization on review sites which have been relevant to your specific field.


For example, should you own a hotel, you’ll want find reviews and ratings of your respective establishment on websites like TripAdvisor as well as Hotels. com. If people usually are complaining on most of these sites about the cleanliness of your respective rooms, view it as an opportunity to swiftly respond with appropriate, corrective action and also to update your brand’s very own website messaging in order to reflect your much better housekeeping standards, indicates Fertik.


 


7. What types of positive web content may i create to canceled out negative content?


Zammuto suggests you create several different unique types of web content which highlight your product or service, including a company blog along with a YouTube channel, firstly.


Building up interesting and relevant web content about your company can increase the possibilities of favorable links appearing about the first page of Google google search. The basic concept, Zammuto says, would be to produce enough positive google search to minimize virtually any negative ones beleaguering the brand. Suppress this bad, pump the good.


 


8. Should I stress about my personal on the net reputation, too?


Without a doubt, especially if that you are the product alone, says Fertik. For instance, if you are a doctor or legal counsel, you’ll want to make certain that when people search for your name online they encounter web content about you that is nothing less than favorable. This incorporates comments, images and videos you post on LinkedIn, Fb, Twitter and Instagram and on the personal blog. Your own online persona and image ought to be “consistent with the profession enough to improve consumer confidence, inch Fertik says.


 


9. Must i respond to bad reviews?


Both Fertik as well as Zammuto advise you do not waste time giving an answer to attacking comments in review sites such as Yelp.


“The additional you engage bad comments on Yelp, the more you’re basically encouraging Google to operate a vehicle traffic to those types of controversial interactions, inch Zammuto says. On other sites though one should always respond back to unfavorable reviews promptly for the benefit of others reading them.


 


Need Online Reputation Management?


Find What Others Are Saying About You Instantly by Clicking Here.


 



5 Star Reputation, google, Marketing, marketing strategy, Online Reputation Management, reputation, reputation management, Reputation Marketing

Monday, November 10, 2014

Reputation Online Marketing for Small Businesses

Reputation online marketing for smaller businesses


As your small business, you’re in charge of marketing your organization – and which means pinpointing your most viable marketing avenues. Whatever size your organization is, there is absolutely no denying that it will have an Internet presence, because the Internet may be the arguably the most powerful marketing arena there is-for just about ANY business. A big section of establishing a solid on the web presence is managing your online reputation. What exactly is reputation online marketing about? Here are a few things you need to know:


How Your Reputation Online Is Formed


reputation online


There are numerous of review internet sites that you can get solely for allowing your web visitors and customers the opportunity to publish their experiences along with your business, and these internet sites are where your online reputation may be made or broken. On the web review internet sites include Foursquare, Yelp, Bing, and Urban Spoon, and others; even Google + Local supplies a dedicated space in your Google + Local page for customer reviews. Besides the review internet sites, Google + Local even displays the reputation score for the listing. Also your reputation online can suffer from comments in industry forums, threads on social media marketing websites, on line articles, blogs, public record documents, and much more.


Why You’ll Want To Market Your Reputation Online In 2013


In the event that you don’t take action, another person will. Even though your organization is really a small mom and pop shop with just a very basic web site or no internet site at all, you must keep this statistic at heart: 90 % of most consumers research the web when searching for businesses to cope with. Which means that should you aren’t proactively marketing your personal business reputation, then it’ll be dependant on what of the others. Taking into consideration the mentioned before statistic, look at the implications of even one negative review about your company, particularly when that’s everybody find when trying to find you.


How To Gauge The Ongoing State Of One’s Reputation Online


Simply search the internet for the business name and see what results you receive. This will be your company’s known reputation online. (You might also wish to search your name, the names of one’s high-profile employees, your brand, along with your product/service. ) You’ll need perhaps not look after dark first page of search results, as 99 per cent of your clients will never work through that page. The Quickest Way is always to visit OverdriveStrategies.com and check always your reputation online with our free report.


How To Manage Your Reputation Online

Once you understand what is being said about you, you are able to form an agenda for managing your reputation online, centered on that which you know. You will have to have a multifaceted method of your reputation online management. Like if the majority of everything you find is indifferent (or, in the event that you can’t find much at all), you then have to focus on building your brand; also, react to negative and positive items appropriately.


DISCLAIMER: Reputation Management has now been replaced by Reputation Marketing. Reputation Management is solely MONITORING of an online reputation in a reactive form, especially through slower methods like “Negative SEO”, “Brand Recovery” and “Review Monitoring”. Reputation Marketing is collecting, filtering out (4-Star and below) reviews, posting those reviews to Google, Yelp, Bing, Yahoo and then marketing those reviews BEFORE/AFTER negative reviews happen and covering 1 bad online reviews with 10 positive reviews (while still answering the negative review like Reputation Management).



google, marketing for small businesses, web presence, web visitors, yelp

Online Reputation Management: Here Are 10 Vital Queries To Ask

Online Reputation Management


 


1. How do I find out what individuals are saying about my company online?


Start by simply in search of your company’s name — as well as the names of your product or service — on Google, Yahoo and Bing, and see kinds of information come up. Search using the complete title of your company, along with common misspellings of computer. You’ll also want to run an image search in your company’s name.


Within an ideal world, the business’s actual web page, hopefully along with some favorable, accurate news and evaluations, should dominate the majority of the first page of position in search results, says Michael Zammuto, us president of Brand. com, a new Philadelphia-based online name management firm.


 


2. Can I be notified when my own company is mentioned online with Online Reputation Management?


Yes. All you should want to do is create a new Google Alert. They are free, real-time email alerts which have been automatically sent on your email address any time mentions about your organization occur online. However Google Alerts only works when people mention your business name or keywords exactly word-for-word.  You can easily set up many keyword-based alerts in order to notify you any time relevant new web content is published about your products, services and events and the of your competitors.


 


3. How does my own company’s online reputation compare to my competitors’?


Fertik says it’s just as crucial to check your competitors’ online reputations because it is the whole idea behind Online Reputation Management. “Pay close attention of what people say your competitors are doing right that you may not be possibly performing right. The idea is what you discover more about your competitors online to fill virtually any service gaps as well as gain a cut-throat edge.


 


4. Does my company website represent my own business in realistic way?


Your company’s own website is the first line of defense with regards to your online name and Online Reputation Management, Zammuto says. It contain compelling model messaging that definitely demonstrates what your organization services or has for sale.  More importantly, does your company’s website url directly mirror the actual business title (www. companyname. com)? If not, Zammuto says you should immediately acquire a perfect match domain title, if possible, so consumers can potentially, quickly find people online.


 


5. How do I monitor what people are saying about my own business via social media?


If you have your own personal company Facebook web site or Twitter account, log into every platform daily in order to track customer queries and comments and interact to them individually in a timely manner, Zammuto advises.  HootSuite makes this super easy – it’s Online Reputation Management made quick.


 


6. Should I care what folks say about my own company on evaluate sites?


“Word-of-review has become more powerful when compared with word-of-mouth, ” Fertik affirms, so it’s critical to investigate and understand what individuals are saying about your organization on review sites which have been relevant to your specific field.


For example, should you own a hotel, you’ll want find reviews and ratings of your respective establishment on websites like TripAdvisor as well as Hotels. com. If people usually are complaining on most of these sites about the cleanliness of your respective rooms, view it as an opportunity to swiftly respond with appropriate, corrective action and also to update your brand’s very own website messaging in order to reflect your much better housekeeping standards, indicates Fertik.


 


7. What types of positive web content may i create to canceled out negative content?


Zammuto suggests you create several different unique types of web content which highlight your product or service, including a company blog along with a YouTube channel, firstly.


Building up interesting and relevant web content about your company can increase the possibilities of favorable links appearing about the first page of Google google search. The basic concept, Zammuto says, would be to produce enough positive google search to minimize virtually any negative ones beleaguering the brand. Suppress this bad, pump the good.


 


8. Should I stress about my personal on the net reputation, too?


Without a doubt, especially if that you are the product alone, says Fertik. For instance, if you are a doctor or legal counsel, you’ll want to make certain that when people search for your name online they encounter web content about you that is nothing less than favorable. This incorporates comments, images and videos you post on LinkedIn, Fb, Twitter and Instagram and on the personal blog. Your own online persona and image ought to be “consistent with the profession enough to improve consumer confidence, inch Fertik says.


 


9. Must i respond to bad reviews?


Both Fertik as well as Zammuto advise you do not waste time giving an answer to attacking comments in review sites such as Yelp.


“The additional you engage bad comments on Yelp, the more you’re basically encouraging Google to operate a vehicle traffic to those types of controversial interactions, inch Zammuto says. On other sites though one should always respond back to unfavorable reviews promptly for the benefit of others reading them.


 


Need Online Reputation Management?


Find What Others Are Saying About You Instantly by Clicking Here.


 



5 Star Reputation, google, Marketing, marketing strategy, Online Reputation Management, reputation, reputation management, Reputation Marketing

Sunday, November 9, 2014

Look For These 7 Qualities In A Tampa SEO Company

Are you looking to hire a new SEO company? Hold on just a minute! Before calling up another company that claims they can “get you to the top of Google, no questions asked”. Prepare yourself for success by finding out what qualities these SEO professionals should have to get good results. This is why it’s vital that as a client you’ve got a good understanding of what Search Engine Optimization is along with knowing the right questions to ask in order to find the best experts to help you meet your goals. As Google has evolved over the years, the SEO industry has basically formed 2 types of search engine methodology. 1) Do whatever it takes to get page 1, no matter what. (Black Hat SEO) OR 2) Form a strong ethical strategy that will ensure increased rankings over the long-term. (White Hat SEO)


Tampa SEO Company Qualifications


 


 


 


 


 


Although the second methodology is likely to cost you more upfront, search engine marketing is an investment and you want to ensure you’re building a solid foundation from the start.  Any Tampa SEO company that is thinking strategically will ask you what your goals are within the first few minutes of their consulting session with you. If they don’t, scratch them off the list and move on to the next company.


Here are 7 qualities to consider prior to calling up a Tampa SEO company:


  1. Transparency: It’s important for the SEO company to be transparent in the way they get communicate with you about services and techniques. They should be clear about the SEO strategies they will be using and not attempt to hide anything from you as their client.

  1. Reliability: You can trust the best Tampa SEO company to deliver exceptional results after using proper search engine optimization tactics. A reliable SEO firm will always keep you updated regarding the performance of your site. You can count on them to notify you if anything drastic happens to your site traffic.

  1. Professionalism: A professional search engine marketing company will always be ready to answer your questions and discuss any changes in strategy that you feel need to be implemented fast. Some companies prefer phone, others email and some even like Skype. Try calling first, then email. It’s very unprofessional for the search marketing consultant to ignore your calls or act like you are bothering them whenever you contact them to make inquiries.

  1. Cost Effectiveness: The most important thing is to make sure you’re clear about your goals. Is it really page 1 that you’re interested in? or is it really more conversions you’re seeking? Be clear about what it is that you’re looking for so that the SEO company can better help you reach your goals. Miscommunication is often the leading cause of not getting the results you were hoping for from an SEO company. Remember you can start out small and once you’ve met your first goal then pay more when you start achieving the returns on your investment.

  1. Flexibility: Find out if the company offers other internet marketing services such as web development or SEM. This will allow you to optimize different platforms and get a better brand visibility online. It’s better to work with one Tampa SEO company that offers all internet marketing services under one roof versus shopping around for multiple companies.

  1. Timely: Before you finally agree to begin the Tampa SEO services, make sure you discuss the deadlines. When should you expect to see the reports? Will they be ready on daily, weekly or monthly basis? Remember asking questions is key if you’d like to avoid disappointments.

  1. Accountability: Most importantly, the right firm will provide the best local SEO services by standing behind their work. If your site rankings drop significantly after hiring the consultants, they should be ready to give you a detailed explanation as to why this happened. Although search engine rankings will fluctuate based on competitors, an SEO companies actions should always have a positive impact on your site rankings and conversion rates overall.

Search engine optimization and other online marketing efforts will make or break your business, take the time to seek out the right company that will help you meet your goals. Remember you’ll often reap the best value by selecting one reputable company to work with versus shopping around for various SEO services.


Call us at 888-808-3898 for a free 15 minute consultation to see how we can help you meet your goals and put your business into Overdrive!


 


 



tampa seo company

Thursday, November 6, 2014

5 Factors to Know Before Hiring A Tampa SEO Company

Once you decide that you are going to hire a SEO company in Tampa, the next very critical step is to find the best people for the job. Just like Pratik Dholakiya VP of E2M Marketing said, “SEO is one of the most effective long term marketing strategies available, but deciding who to hire for SEO work isn’t always an easy decision.” You will come across hundreds of companies claiming to offer the best SEO services Tampa can offer, but you shouldn’t give in to the hype until you’ve done your homework and hire a company whom you feel you can trust do to meet your goals. We’ve made it easier for you to find the best experts by looking at 5 critical factors you should consider before hiring a Tampa SEO company (or any local SEO company for that matter!).


1. Track Record; Beyond looking on a company’s website for to see their portfolio or case studies; always confirm that the SEO company you are about to hire has a good reputation with past clients they’ve worked with. Ask them to give you a few references they’ve worked with that have had similar goals met. Talk to these contacts and get to know how they felt about the SEO company before you make your final decision.


2. Level of Expertise: Search engine marketing is not an easy process, it requires skill and knowledge and that’s primarily why you need to hire professionals to handle the job. So you must make sure that the people you hire have the skill to meet your company’s goals. The best professionals have in depth knowledge of SEO and you can tell from the first interaction you have with them.


3. Level of Experience: The best search experts are the ones who have been in the business long enough and have a good track record to show for it. Find out if the SEO company has a high level of experience especially in your field or industry. It helps if they’ve worked for similar clients with needs like your own.


4. Techniques to be used: Most importantly, ask questions to find out how the Tampa SEO company is planning on achieving your goals. If your goal is to increase search rankings, let them explain to you the exact techniques they are going to use in order to attain this goal. It’s important for you to make sure the SEO company doesn’t utilize spammy techniques so you can be sure you’re investing in a strong long-term ranking strategy.


5. Reporting: Lastly, find out how the company is going to track the performance and ROI of your site. This is important since you need to know what you are paying for. In case you’re wondering which metrics are the most important to keep track of, Katie Redmond from Inbound Marketing Agents wrote a fantastic post on the topic. Don’t just get excited when you see a significant improvement in rankings. Get to know about the strategy the Tampa SEO company used to achieve that. At the end of the day high traffic without any conversions is of no use.


There are many factors that go into SEO and forming the right marketing strategy to increase search engine rankings for the long-term. It’s definitely worth the extra few minutes of effort to ensure you comprehend what qualities are needed in a reliable Tampa SEO company you’re hiring will be the right one to meet your needs.
Call and speak to one of our consultants at 888-808-3898 for a free 15 minute consultation to see how we can help you meet your goals and put your business into Overdrive!



Tuesday, November 4, 2014

Business Reputation Building Blocks

Business Reputation Building The Right Strategy For Your Company


A thorough Business Reputation Online marketing strategy starts with knowing your reputation online.  Doing a live search in Google for your company name + your city should give you a good start of what potential customers are seeing when they search for your information.

Review and reputation building is considered to be the single most significant internet marketing factor for local companies in 2013 and beyond.

Recent tests by prominent “bird-watchers” such as for example Neilsen Ratings have indicated that over 70% of people looking to get goods or services from local business are embracing the web to find reviews left by previous customers. That’s an astounding figure and something that can’t be ignored. (see Neilsen Trust Stats -at top)


buyers trust online reviews

Probably the most successful companies in the months and years ahead will realize this and take action. Why? Well, your business reputation is similar to the building blocks of your house. You’ll want an extremely strong foundation to be able to build all of those other components of your house. Otherwise, without proper management, monitoring and development, your property is destined to crumble or, at least lead to major issues in the years ahead.


Business Reputation Online Cannot Wait – The Early Bird Catches The Worm!


To avoid issues or catastrophe together with your business reputation there has to be an actionable plan developed and followed. Exactly like building the physical parts your property. There need to be plans that can form a blueprint of the way the “house” is usually to be constructed and should be accompanied by professional builders.

This calls for professional engineers which are experts in assuring your “house” will soon be quite strong and built precisely to ensure it’ll protect you and withstand the test of time. Building & Marketing your company reputation involves exactly the same maxims. An agenda has to be custom built to fit your existing business and people steps designed in the master plan must be performed by professional people who understand what they’re doing.


4 Kinds of Business Reputations


– Bad Reputation


- No Reputation


- Fair to Good Reputation


– 5 Star Reputation

As previously mentioned early in the day, the strong foundation is the business reputation. All those Glowing 5 Star Reviews! Building & managing that reputation is much like the installation and electric of  the house. “Open house” for your entire family and friends to exhibit that magnificent home is much like the ”Marketing” part of your reputation. With the exception of one huge difference…“open house” is just a one-time event. It comes plus it goes. The marketing of one’s business reputation is on auto-pilot 24/7 – 365 days of the season!  Those “Glowing 5 Star Reviews” are on “permanent display. ” It’s like having “an army of promoters on auto-pilot! ”


And, if you were to think you’re OKAY because you don’t have any Reviews… reconsider that thought. Having no reviews is much like screaming at people that you’re a brand new business, you’ve gone out of business or you don’t have extremely little clients! No acceptable image for almost any business.


You say you have a great reputation? Well this could shock you but…. “you are merely one customer far from having a poor reputation”. Why you say? Because review internet sites and local business directories display the most up-to-date reviews towards the top of the review results. Therefore although there might be 9 great reviews just beneath that bad one, guess what type will stick inside their mind? Your reputation has to be monitored and massaged constantly. Business reputation  is the heart of any company!  Get started on yours TODAY!



google, internet marketing, marketing strategy

Reviews Online: Get Rid of Bad Yelp Reviews

Reviews online: Dealing With Your Yelp Reviews


Internet and Life Project: “90% OF AMERICANS HAVE RESEARCHED A PRODUCT OR SERVICE ONLINE”“46% of American adults say they have posted comments or reviews online and 49% WILL NOT BUY WITHOUT REVIEWS ONLINE.”


YOU DON’T REALLY WANT TO IGNORE THOSE REVIEWS ONLINE, DO YOU?


reviews online


  • Customers will verbally tell their friends and colleagues about their bad experience with your business. They will memorialize their comments at online reviews sites for everyone to, e.g., Yelp, G+, Citysearch.

  • You cannot get a Yelp review removed, unless… The reviews online contain inappropriate language (f- bombs etc) or is a personal attack. BUT, there are numerous things you can do to manage a bad online review for your business.

Your Reviews Online:  Be Proactive On Yelp


  1. Claim your Yelp listing and respond to the reviews online. www.biz.yelp.com/claiming

  2. Actively seek out reviews from your best customers:   Send an email to your best customers with a link to your Yelp page   Have business cards printed with your Yelp address Tip: use a URL shortener like bit.ly to abbreviate the URL on the business card to something like, http://bit.ly/Sd6RCB  Print POP material in your store and ask people to login and review from their smartphones or setup a text-2-review system for the most seamless and efficient results.

 Managing Your Reviews On Yelp


3.  Yelp discourages active solicitation of reviews. Yelp has a heavy-handed algorithm and buries many good and negative reviews.  Whether a review is visible or not depends on things like:  How new is the Yelp account of the reviewer? Has the reviewer ever left other reviews online before? Are all the commenters reviews 5-star? Regardless, you DO need to solicit reviews to manage your brand online. Because now more than ever does the consumer have the buying power in the marketplace



algorithm, yelp

Friday, October 31, 2014

Join Us For Our Upcoming Live Event - Online Reviews Go Viral

Online Reviews Go Viral:


“The Biggest Thing To Happen Since Social Media!”


 


You may not know this but, Google just bought up review-power house, Zagat, and Google is now REQUIRING ZAGAT TO REVIEW EVERY SINGLE BUSINESS through their customer reviews online! And as your reviews online continue to grow more and more from the use of mobile devices, social media, and review sites like Google, Yelp and TripAdvisor showing your guests what others have experienced with you. It becomes vital to stay up to date and on top of your reviews online. Sadly, having a 5-star rating on one site, like TripAdvisor, is NOT enough anymore. Your Bed and Breakfast MUST now have a 5-Star rating on ALL the TOP DIRECTORIES to be seen as the premiere bed and breakfast in the area. Because as we’ll show you, TripAdvisor isn’t the first place guests start looking to find you. So, to be seen as credible online, having a strategy to maintain your 5-Star Reputation is an absolute must have! Let us show you how you can do it…at our LIVE EVENT!


 


Online Reviews Go Viral


What Every B&B MUST Now Know To Be Rated 5 Stars On Google, TripAdvisor & Yelp


  


  • · Date: This Tuesday and the following Wednesday

  • · Price: NO-COST

  • · Time: 10:00AM to 1:00PM (45 min.)

  • · Where: ONLINE – So join our live webinar event in just ONE CLICK on your computer from the comfort of your home or office.

  • · Speakers: The founder of Overdrive Strategies, Zachary Miller, will be giving the presentation. He’ll be showing you how-to implement the same strategies; he uses to make sure his clients are seen as the market leaders with an incredible 5-Star reputation online.

Register Now!


 


In This Webinar, Online Reviews Go Viral, You’ll Learn . . .


1. One Proven technique that will instantly drive new and highly qualified guests to your B&B Automatically. (It’s worth attending our free event even for this information alone!)


2. The secret to effortlessly building undeniably loyal guest relationships. (We’ll show you how to use FREE online resources to serve your guests in completely new ways!)


3. How to develop a strategy to ensure your reservations stay full all year round (We’ve got practical ideas for dramatically increasing reservation rates for you!)


4. Four ways to suddenly increase revenue, improve guest’s satisfaction, and boost your staff’s productivity by over 20% — all within 90 days! (This isn’t hype or overpromise. We’ll show you how you can actually do it!)


5. Learn a SINGLE 10-minute change that will add another $5,000 to your bottom line this year… (If you implement this one tip, your B&B will certainly buzz with new guests ALL year!)


 


Want To Learn More? Visit www.OverdriveStrategies.com/MoreInfo


THE EVENT IS FREE TO ATTEND. THE TRAINING IS FREE. THE STRATEGIES WE SHOW YOU ARE FREE. Attend and get these special gifts:


Gift #1:.Our new one-of-a-kind reputation monitoring system ($495 Value) has just launched! We’re giving every attendee UNLIMITED LIFETIME ACCESS at NO-COST allowing you to easily monitor any online reviews about you, so you can respond back within minutes of a review being posted.


Gift #2: As an added bonus, all attendees will receive $100 into your Google AdWords Account which gets reservations the same day the ad goes live! (A great thing to have when you’re in a pinch to fill up a room!)


PS: We’re finally revealing it all! Learn the same proven strategies we use for our own clients and secure their 5-Star reputations!


Register for Online Reviews Go Viral


We’ll See You There!


Sasha Miller & Zachary Miller

888-808-3898

Overdrive Strategies

3450 Palencia Drive

Tampa, FL 33618

 


5 Star Reputation, local businesses, marketing strategy, Online Reputation Management, reputation, reputation management, Reputation Marketing, search engines